NAIS Publications catalog - Schools of the Future - (Page 10) ADMISSIONS & EXTERNAL COMMUNICATIONS Building Bridges With the Press JULIE BLAIR List and Member Price $19.95 Item #B77 Education Week Press, 2004 93 pages The Lobbying and Advocacy Handbook for Nonprofit Organizations MARCIA AVNER List and Member Price $37.95 Item #B100 Amherst H. Wilder Foundation, 2002 230 pages This handbook offers schools practical advice on how to develop solid relationships with reporters and, in turn, do a better job of getting out the real news about education. Designed for both public and private schools, the book provides step-by-step tips on everything from organizing a press conference to heading off a public relations crisis. Above all, this book makes the case for why educators should learn to work effectively with the media: because it serves the best interests of schools, teachers, parents, and students. This is a useful how-to resource for schools — working with their local and state independent school associations — that want to ramp up outreach to policymakers. Combined with the NAIS-Advocacy Initiative’s Policymaker Kit for Independent School Advocates (available at www.nais.org/advocacy), schools will become even more effective at telling their story to public officials. Effective Community Relations: A Handbook for Independent Schools CHARLOTTE MURPHY List Price $30 Member Price $20 Item #B78 NAIS, 2004 40 pages Community Impact Reports FREE TO DOWNLOAD AT www.nais.org/advocacy If you want to improve ties with your local community, government, town, or civic groups, we’ve got a handbook for you! This guide focuses on how to conduct a community relations audit, develop a community relations strategy, build a community relations team, communicate more effectively with neighbors, and handle crises well. The handbook also includes a sample economic impact statement, pointers on developing strong government relations, and more. The guide is based on a resource published by NAIS and the Association of Independent Schools of Greater Washington. This guide makes the case for preparing an impact report and offers step-by-step guidance to doing so. Use your community impact report to demonstrate in a tangible way how your school has a positive impact on your community. Share with community members and policymakers. Click on the book title to order the book from the NAIS online bookstore. 10 10 http://transact.nais.org/Purchase/ProductDetail.aspx?Product_code=B77 http://transact.nais.org/Purchase/ProductDetail.aspx?Product_code=B100 http://www.nais.org/advocacy http://transact.nais.org/Purchase/ProductDetail.aspx?Product_code=B78 http://www.nais.org/advocacy
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