2014 Official Florida Travel Industry Guide - (Page 66)
Travel Agent Incentives
With miles of shoreline on both sides of the state, family-friendly
attractions, diverse natural wonders and a bouquet of destination
wedding offerings, Florida is a gold mine for travel agents with
plenty of vacation options for diverse clientele. Adding to the perks
of selling a Florida vacation is the range of travel agent incentives
"
offered by the state's convention & visitors bureaus. Here are some
CVB perks you'll want to take advantage of:
You can plan Florida Keys-specific vacations with Monroe
County Tourist Development Council's new web-based
video-learning platform, the Key Lime Academy (fla-keys.com/
keylimeacademy). Via seven video-driven modules, you'll learn
about Keys properties, attractions and history. Each module is
followed by a quiz with a set of questions. The entire process
takes about 45 minutes to complete, and can be done either
incrementally or in a single sitting. Upon completion, you'll receive a
certification as a Florida Keys destination specialist.
"
Florida is a fabulous destination for families.
Not only is it is accessible from many
airports across the U.S., but the travel
cost is usually more affordable than other
warm weather destinations. Additionally,
multiple cruise lines depart out of Miami, Ft.
Lauderdale, Port Canaveral and Tampa for an
easy land/sea family vacation combination."
Jessica Griscavage, Leisure Travel
Consultant, CTA, McCabe World Travel
rates, commissionable packages, a tool kit with guides, videos and
When clients ask me about beach
vacations, I always recommend Florida for
my top U.S. choice. There is so much to
do in Florida, plus you have the bonus of a
great beach vacation."
Staci Blunt, Owner & Travel Consultant,
Vacation Visions
photos, and contact information for the CVB's leisure sales team.
In Central Florida, the Orlando Convention & Visitors Bureau
offers a travel agent-dedicated site (trade.visitorlando.com) where
you can access samples of popular Orlando itineraries to fit your
client's every need; find out about all the latest news, deals and
promotions for Orlando; and become a destination expert with
the Orlando Travel Academy. Graduates of the course are eligible
to receive exclusive benefits, including being listed in a "Travel
Agent Lookup" widget on the Visit Orlando consumer website; a
Travel Agent Passport, with discounts and complimentary offers in
Orlando; and select agents will be able to participate in an Orlando
FAM trip.
The Greater Miami Convention & Visitors Bureau has travel
agents in mind with its "Travel Professionals Resource Center"
website (travel.miamiandbeaches.com). From information on what's
new in Miami to visitors' guides and points-of-interest brochures
(printed in four languages), the site provides a slew of sales material,
itinerary ideas, and even a link to sign up for their newsletter. The
CVB also offers agents a Go Miami Card, which provides special
promotions and discounts to top Miami attractions and tours.
Farther north, the Greater Ft. Lauderdale Convention &
Visitors Bureau (sunny.org/travel-trade) welcomes travel agents to
come and explore sunny Ft. Lauderdale and its environs through
FAM trips. For more information, e-mail tourismsales@broward.org.
The Palm Beach Convention & Visitors Bureau, meanwhile,
offers a microsite designed specifically for travel agents
"
St. Augustine, Palm Coast and Daytona
Beach are great spots for destination
weddings because all three have things
to do for the whole family. Generally, the
weather is warm, allowing couples and their
families to enjoy the charm these locations
have to offer."
Kyeesha L. Cannon, Owner/Event Planner,
Alani's Creations Wedding & Event Planning
(palmbeachfl.com/travel-trade) where you can access travel agent
66 Official Florida Travel Industry Guide | 2014
66_2014_TA Incentives.indd 66
VISITFLORIDA.COM
1/13/14 3:01 PM
http://www.fla-keys.com/
http://trade.visitorlando.com
http://travel.miamiandbeaches.com
http://www.sunny.org/travel-trade
http://www.palmbeachfl.com/travel-trade
http://www.VISITFLORIDA.COM
Table of Contents for the Digital Edition of 2014 Official Florida Travel Industry Guide
Beach hangouts
Dive into Family Fun
Activities Abound
Destination Weddings
Pool, Spa and Restaurant Picks
Agent Resources
Travel Agent Incentives
2014 Official Florida Travel Industry Guide
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