Prevue January/February 2015 - (Page 8)
planner's pick
PLANNER:
David Beam
President and CEO
Insulate America, Shelby, NC
New Orleans: Beyond Mardi Gras
Insulate America experiences New Orleans like the locals do
5
TOP SPOTS THE LOCALS LOVE
* Café Du Monde-for beignets and coffee
* Frenchmen Street-to listen to today's jazz at the clubs
* The "new" Freret Street-lots of new restaurants and
bars to try
* City Park or Audubon Park-to run, relax or picnic
* Festivals-French Quarter Fest, Jazz Fest, Poboy Fest,
Creole Tomato Fest
On the menu: fresh shrimp gumbo
T
o David Beam, president and CEO of Insulate America,
New Orleans is so much more than Mardi Gras. So for his
company's stockholders meeting last May, he wanted to show
attendees-300 construction industry business owners-the real deal.
"For some newcomers, there's a preconceived notion of what
New Orleans is going to be like, and for others who might have
attended a convention there, they've probably only seen that part
of the city. We wanted them to experience the everyday life of a real
New Orleans resident." Over three days that's exactly what they
did, from sampling down-home Cajun cooking by one of the city's
top chefs to donning shrimp boots for an authentic Cajun fais
do-do, a Cajun-style hoedown, on the Bayou.
Surprises have become a tradition at Insulate America's annual
meeting. Beam never discloses exactly where attendees are going-
they're simply told what time to meet and what kind of attire to wear.
On the first of the two major event nights (arrival night consisted of a
private party near the host hotel, The Ritz-Carlton, New Orleans),
people were simply told to meet at 6 p.m. in cocktail attire. "At this
point, believe me, they had high expectations," he jokes.
They were transported to an old warehouse in a former sugar
mill that had been transformed into a Baroque-style setting, with
wrought iron candles, elegant décor and dinner prepared by local
James Beard Award-winning chef Donald Link.
But the highlight was an auction benefiting Insulate America's
scholarship fund. As usual, Beam had a surprise in store. "I told
everyone: 'We have a friend we'd like you to meet' and they had
no idea who it was." That's when New Orleans Saints quarterback
Drew Brees took the stage to auction off a signed jersey and
football. "The place went nuts," he says.
The final night, an evening at a rustic swamp tour terminal
outside the city, was on its way to becoming a disaster when Beam
got an afternoon call from David Rome, CMP, DMCP, director of
sales from BBC Destination Management, who planned the
program. The ground at the site was saturated with water from a
previous rain. "If someone arrives tonight in nice shoes, they're not
going to have a good experience," he informed Beam.
Rome snapped into action and pulled together a team to scour
the streets and purchase every pair of rain boots in New Orleans.
By the time attendees arrived, 300 pairs of rubber boots in assorted
sizes, colors and patterns had been set up with a "boot valet" to help
people choose. The group enjoyed authentic Cajun food, moonshine
tastings, a Zydeco band and moonlit swamp tours.
"It was impossible that they found that many pairs in such
a short time," says Beam. "For the attendees, it was a lot of fun
to wear the boots with their cocktail clothes. It looked like we
had planned it all along." At the end of the evening, they donated
hundreds of pairs to local fishermen.
The final evening event illustrates the goal Beam has for his
annual meeting. "We try to do things that are authentic to the area
we are visiting," he says. "We want to do business with local people
and restaurants and to put something back into the community."-
Barbara Scofidio
neworleanscvb.com; bbcdmc.com
8 | prevue magazine
08-09_PlannersPick.indd 8
1/8/15 3:07 PM
http://www.neworleanscvb.com
http://www.bbcdmc.com
Table of Contents for the Digital Edition of Prevue January/February 2015
Planner’s Pick: New Orleans
Fresh Meets: Hilton
Bureau Buzz: Raleigh
Good Business: Monaco
Sea Shores: Royal Caribbean International
The Era of Personalization
CONVENTION CENTERS INNOVATE
CORPORATE RETREATS
ONLY IN FLORIDA
On Location: Barcelo Bavaro
SOUTH KOREA
DUBAI
On Location: Caesars Entertainment
On Location: Grand Geneva
On Location: Guadalajara
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