Prevue January-February 2018 - 73
Financial & Insurance
What role does CSR and
How has the expectation of
sustainability play in
value changed among planners
and attendees in recent years?
ROI and ROE?
How can hotels and resorts
accommodate these changes?
The importance of CSR is
Omni Hotels & Resorts
Prevue: What role will
technology play in planner/
attendee perceptions of added
value in 2018?
More and more we are seeing
how important technology is to
meeting planners and attendees in
order to create memorable events.
continuing to grow among meeting
In recent years, the expectation of
planners and attendees. At Omni
value among planners and attendees
Hotels & Resorts, we have a CSR
has changed in the sense that they
initiative called Say Goodnight to
expect more. We, as the meetings
Hunger. In partnership with Feeding
outlet, strive to meet these increased
America, for every booking, we
expectations by differentiating
make a donation to help end hunger
ourselves in their minds.
insecurity in America.
Just one of the ways we do
During meetings we host, we
this is through our food & beverage
display signage that highlights how
offerings. By providing creative food
many meals were donated because
presentations and unique menu
of that particular meeting or event.
items, we surprise and delight
Having a CSR initiative in place
our customers, which in turn,
such as Say Goodnight to Hunger
increases our value in their eyes. A
makes the attendees and planner
great example of this is our donut
feel more engaged and connected
wall offering. We take something
to the brand. They love that in
as simple as donuts and exceed
addition to hosting a successful
expectations by displaying them
event with Omni, they are giving
on a full wall made of donuts for
back to those in need.
attendees to choose from.
Customized meeting applications
such as OmniLink by Encore, the
tool Omni Hotels & Resorts uses,
provides meeting content, speaker
information, event surveys, and a
guide and itinerary for the sessions.
This tool can even be used to follow
up after the meeting with a survey to
collect feedback on how the meeting
ran and what attendees thought.
We are also seeing more
meeting planners encouraging
attendees to live tweet during the
event with a designated hashtag to
enhance the meeting experience.
Their overall goal in doing this is to
make these workshops or events
more interactive and fun.
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