Prevue January-February 2018 - 73

Financial & Insurance
Conference Professionals
What role does CSR and

How has the expectation of

sustainability play in

value changed among planners

determining planner/attendee

and attendees in recent years?

ROI and ROE?

How can hotels and resorts
accommodate these changes?

The importance of CSR is

Carolee Weinstein
Director, Global
Accounts
Omni Hotels & Resorts
Prevue: What role will
technology play in planner/
attendee perceptions of added
value in 2018?
More and more we are seeing
how important technology is to
meeting planners and attendees in
order to create memorable events.

continuing to grow among meeting

In recent years, the expectation of

planners and attendees. At Omni

value among planners and attendees

Hotels & Resorts, we have a CSR

has changed in the sense that they

initiative called Say Goodnight to

expect more. We, as the meetings

Hunger. In partnership with Feeding

outlet, strive to meet these increased

America, for every booking, we

expectations by differentiating

make a donation to help end hunger

ourselves in their minds.

insecurity in America.

Just one of the ways we do

During meetings we host, we

this is through our food & beverage

display signage that highlights how

offerings. By providing creative food

many meals were donated because

presentations and unique menu

of that particular meeting or event.

items, we surprise and delight

Having a CSR initiative in place

our customers, which in turn,

such as Say Goodnight to Hunger

increases our value in their eyes. A

makes the attendees and planner

great example of this is our donut

feel more engaged and connected

wall offering. We take something

to the brand. They love that in

as simple as donuts and exceed

addition to hosting a successful

expectations by displaying them

event with Omni, they are giving

on a full wall made of donuts for

back to those in need.

attendees to choose from.

Customized meeting applications
such as OmniLink by Encore, the
tool Omni Hotels & Resorts uses,
provides meeting content, speaker
information, event surveys, and a
guide and itinerary for the sessions.
This tool can even be used to follow
up after the meeting with a survey to
collect feedback on how the meeting
ran and what attendees thought.
We are also seeing more
meeting planners encouraging
attendees to live tweet during the
event with a designated hashtag to
enhance the meeting experience.
Their overall goal in doing this is to
make these workshops or events
more interactive and fun.

Donut Wall

prevuemeetings.com | 73


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