Prevue July/August 2013 - (Page 6)
editor’s letter
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At Starwood Hotels’ annual “Rendezvous”
buyer/supplier event in May, hosted by the
Sheraton New Orleans Hotel, one session
included a panel discussion moderated by
Jean-Luc Barone, Starwood’s vp of global
food & beverage. He was speaking with the chefs from W New Orleans
French Quarter and the W’s in London, Singapore and Santiago. They
all said the future of F&B events are more social and local.
“People want to learn more about the food they’re eating and where
it comes from—they want to dig deeper,” summed up Barone. “Kitchens
are coming out into the restaurants, it’s a more interactive experience,
more social, so we’re seeing a lot of grazing, for instance.”
Another example of that is Sheraton’s brandwide Social Hour where
groups can meet in the lobby to try both well known and more esoteric
wines, all of them rated 90 or above by Wine Spectator. It’s well designed
to create movement around the room and get people talking.
Park Hyatt Hotels’ Masters of Food & Wine Series celebrates local
culture with programs involving regional wine/beer makers, farmers
and chefs. This summer, Park Hyatt opened the Series up for corporate
groups. If you take the Armenian cooking class in Moscow, let us know.
As we do every year for our annual F&B issue, we highlight a ton
of innovative dining/drinking experiences around the world. I’m always
amazed by the variety of food that our writers come up with, from the
kayar katti yerachi kola urnudai (fennel-flavored lamb meat dumplings) at
Taj Coromandel hotel in Chennai, to the chocolate Coca-Cola cake at
The Mansion on Forsyth Park in Savannah.
In our “Planner’s Pick” story, I spoke with Sherrie Chelini, VP,
Incentives Division with Par Avion Meetings & Incentives in Los
Angeles. She organized a program in Auckland where couples paired up
to dine with locals in their homes.
“It’s like being in touch with the true culture, I mean, it was just
phenomenal,” said Chelini.
There’s so much creativity everywhere these days revolving around
F&B. The Cosmopolitan of Las Vegas is turning the traditional buffet
on its head with a new lavish fine-dining event. The Epicurean Hotel
opens in Tampa this fall, specifically designed for foodies. And in South
Africa, DMC owner Margi Biggs brought the international StreetSmart
program to her country, where restaurants work with local NGOs to assist
homeless children. You can’t get much more local and social than that.
Greg Oates / greg@worthit.com
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7/3/13 12:14 PM
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Table of Contents for the Digital Edition of Prevue July/August 2013
Planner's Pick: New Zealand
Fresh Meets: Autograph Collection
Bureau Buzz: Monterey County
Good Business: South Africa
sea Shores: Small Ship cruising
The Local Kitchen
Special Section: Caribbean
Dominican Republic
On Location: Hilton/LXR, Puerto Rico
On Location: The Broadmoor
The South, Florida & Las Vegas
Singapore
On Location: Starwood Resorts, San Diego
On Location: Travaasa Austin
On Location: Moon Palace Cancun
On Location: IRF Cancun
Check Out: Hard Rock Hotel Punta Cana
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