Prevue March/April 2013 - (Page 98)
Left: Hard Rock Hotel at
Universal Orlando
look to us for assistance on which event would work best for
their group.”
One of the most fascinating discoveries was the benefit
of having a VIP-guided tour that gave us immediate access to
rides, behind-the-scenes access to attractions and an insider’s
knowledge of the creative story behind those attractions. If
Universal paid such close attention to minor details, such as
growing banana trees outside the Despicable Me Minion
Mayhem attraction because bananas are Minions’ favorite
food, how far would they go to enhance a private event?
We also played team challenges on the new Invaders
from Planet Putt! Hollywood Drive-In Golf Course,
dined on gourmet fare in the Greek God-themed cavernous
rock restaurant Mythos—routinely acknowledged as the
“Best Theme Park Restaurant in the World,” and heard about
Transformers: The Ride 3-D opening this summer. The
groundbreaking attraction features 25 to 35-foot Decepticons
and Autobots battling one another.
Mike West, executive producer/director of Universal
Creative says, “We’re going to put you right in the middle
of the action with incredible high definition 3-D imagery and
amazing special effects. This will be the greatest battle you will
ever ride. It’s sure to be the next hot venue for group events.”
UNIVERSAL HOTELS
Groups who book Universal Orlando Resort don’t just
party in the parks. Often, the three four-diamond hotels are
a destination themselves, which by the very nature of their
elaborate decor spurs creativity.
“The value proposition of our hotels is the amenities
specific to each, and that we keep current on trends,” says
Vince LaRuffa, vp of resort sales/marketing.
Last year, over 80,000 sf of meeting and event space has
been added to the 1,000-room Loews Royal Pacific Resort
and 650-room Hard Rock Hotel at Universal Orlando.
In 2014, Universal opens Cabana Bay Beach Resort,
a hotel unlike any other on Universal property. Cabana Bay
addresses two trends, says LaRuffa: “More meetings are
family-inclusive and there’s a need for lodging at a moderate
price point.” The 1,800-room hotel will evoke memories of the
50s and 60s with bright period colors and retro flair.
94 | prevue magazine
Our group was happily lodged in the
750-room Loews Portofino Bay Hotel, a
re-creation of the iconic Italian seaside village
of the same name. The 42,000 sf of meeting
space includes several piazzas, three pools
and eight restaurants that are all designed
for events. I was immediately interested in
the details of the just-refurbished rooms that
particularly appeal to women travelers. Girls
will especially love the ornate Italian ceramic
tile outlining a giant bathroom mirror and
divine 4-tiered salmon curio cabinet. Also, ask for the hotel’s
front side overlooking fishing boats moored in the placid
lagoon and stone piazza surrounded by boutique shops.
The Loews Royal Pacific Resort is a fusion of South
Pacific locations, where a bamboo bridge over a tropical
canal resembling a rainforest leads into the spacious lobby
adorned with Indonesian furniture and an orchid garden. More
than 85,000 sf of meeting space was just freshened with new
carpeting of vivid large red water lilies, and a South Pacific
palette of tangerine, pomegranate and aqua. Harry Potterthemed conferences have used the large function lawn for
quidditch matches and wizard chess. An adjacent 42,000-sf
pavilion seats 1,500 pax.
Meanwhile, the Hard Rock Hotel treats each meeting
attendee like a rock star. Literally. Each person receives a
hanging backstage pass with the meeting agenda printed
on back. The hotel has 6,000 sf of event space easily
reconfigured to each group’s needs. The lobby lounge doubles
as a second ballroom when ringed by red velvet rope. And
the Velvet Lounge is an intimate space for 80, decorated in
leopard print carpet and zebra chairs.
“Our partnership with Hard Rock International means
groups from 200-1,100 can replicate the hotel’s Velvet
Sessions concerts,” says Thyag Satgoor, director of
conference management/catering.
Satgoor says the hotel has exclusive amenities that
resonate with music fans, such as a partnership with Fender.
Attendees can borrow a Fender guitar, with instructions,
to play in private. A new program called “Sound of your
Stay” provides attendees at check-in with a free playlist to
download, which has already garnered raves. And the Avalon
Ballroom just underwent a $250,000 renovation.
“Groups usually incorporate music into their programs,
and this is the room to do it,” says Satgoor. The carpet is a
funky musical score-inspired pattern of red, black and gray. It
has metal sculptures, acoustically-padded walls and original
platinum and gold albums framed around the room.
Satgoor adds, “When you bring a group of 80 to 120
people here, you own this space.”
universalorlando.com; orlandomeeting.com
http://www.universalorlando.com
http://www.orlandomeeting.com
Table of Contents for the Digital Edition of Prevue March/April 2013
Planner's Pick: Miami
Fresh Meets: Renaissance Hotels
Bureau Buzz: Austin
Good Business: Washington, DC
Sea Shores: Cruising Sweden
Feelin' Good About Incentives
Special Section: California
On Location: JW Marriott Desert Springs
Caribbean & The Bahamas
On Location: U.S. Virgin Islands
On Location: Aruba
On Location: Omni Amelia Island
The South: Best of Golf & Spa
On Location: Fairmont Scottsdale
On Location: W Singapore
Austria
Ireland
On Location: Mexico City
On Location: Starwood Los Cabos
On Location: Universal Orlando
On Location: Villas of Grand Cypress, Orlando
Check Out: Alpina Gstaad, Switzerland
Club Med
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