Prevue March-April 2014 - (Page 78)
Loews Don CeSar
St. Pete Beach
Revised function space adds new life to the historic Pink Palace
[ON LOCATION] DANIELLE ADAMS
T
he majestic Loews Don CeSar Hotel overlooks the
Gulf of Mexico on seven miles of fine white sand in St.
Pete Beach. The certifiably historic 277-room hotel still
reflects founder Thomas Rowe's early 20th century vision, with
its Gatsby-like vibe and simple elegance. On a recent visit, our
group was wined, dined and pampered regally in "the Legendary
Pink Palace," as the grand hotel is known.
"Every staff member I meet goes above and beyond,
offering a sincere level of service," said Janis Raskin of Raskin
Taylor Meetings & Incentives.
The newly renovated hotel lobby is spacious, with high
ceilings and simple Doric pillars. Pellucid crystal and blue
handblown glass chandeliers and wall sconces, designed by
acclaimed Czech artist Tana Dvorakova, resemble sea bubbles
for a modern touch.
Additional renovations include 22,000 sf of revised function
space, every inch with water views; 16,000 sf of outdoor event
space; and a total design and cuisine revamp at the Sea Porch
restaurant. Spa Oceana, an 11,000-sf spa with 16 treatment
rooms and a 275-pax rooftop garden, was added in 2008.
NATURAL LIGHT, MAN-MADE CHARM
Our tour of the Don begins after a quick trip on Magic, the
impressive 51-foot Morgan trolley car. It brings us to the twotiered, 5,671-sf Grand Ballroom at the southern end of the
lobby. The space is ideal for gala dinners and award banquets.
The original construction of the castle included as many large
windows as possible, which made way for natural lighting and
refreshing breezes from the Gulf. I discussed the incredible space
with Astrid Velten, CTC, owner/manager of Spectrum Travel,
during a stroll through the 2,120-sf Del Prado meeting room and
its spectacular views of Boca Ciega Bay and the Gulf of Mexico.
"The thing that stands out with the Don is that all of the
event space has such beautiful windows with a view from every
angle. If a group has intense meetings, doesn't have much free
time to be outdoors or the weather isn't beach weather, the
views from all of the windows are inspiring," Velten said.
WHEN ALL ELSE FAILS, BUILD A PALACE
The Don's 85th Anniversary dinner celebration took place in
the 3,450-sf King Charles Ballroom. Chef Kenny Hunsberger's
roaring-twenties menu included violet sorbet, candied violets,
tournedo rossini and lobster thermidor. We enjoyed the
resonance of the room, made apparent by the vocalists and
violins of De Leon Entertainment. While guests of the twenties
may have finished the night with the Charleston, we line-danced
and ate decadent desserts. Chef Tara manned the anti-griddle
station, making a mousse right before our eyes in the 2,500-sf
North Terrace Room with adjoining 2,652-sf Veranda. Along the
South Terrace Arcade is the Buena Vista Room, an ideal meeting
planner office. Just steps away from sand, the outdoor Sunsets
pavilion seats 120 dinner guests with 250 pax available nearby at
the Beach pavilion.
We enjoyed a memorable gourmet breakfast at the back
of Maritana Grille, a 78-seat signature restaurant serving "New
American" cuisines with locally sourced ingredients. Jason
Brunner, outstanding director of banquets, ushered me to a
service of teas, coffees and an amazing Bloody Mary station
with freshly picked herbs and spicy celery juice. Maritana Grille
is named after Rowe's favorite opera, according to our host Jeff
Abbaticchio, director of PR. Legend has it that the palace was
built to honor the opera's soprano, Lucinda, after a marriage
proposal by Rowe was denied by Lucinda's father. Don Casar
was the opera's tenor.
loewshotels.com/Don-CeSar-Hotel
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http://www.loewshotels.com/Don-CeSar-Hotel
Table of Contents for the Digital Edition of Prevue March-April 2014
Planner's Pick: Dallas
Fresh Meets: Marriott Hotels
Bureau Buzz: Montreal
Good Business: Sandals Foundation
Sea Shores: State of the Cruise Industry
Incentives, Golf + Spa
Special Section: California
Florida
On Location: Loews Don CeSar St. Pete
On Location: Chic Outlets
On Location: New Zealand
On Location: Los Cabos
On Location: Scottsdale
On Location: Aruba Hyatt Regency
On Location: Dolce Silverado
On Location: St. Croix
On Location: Hilton Bomonti Turkey
On Location: Aruba Marriott
Checkout: Conrad Pune, India
Meetings, incentives and Corporate Events, Club Med 2014 Edition
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