Prevue March-April 2018 - 118
How are you helping attendees
How can planners better
experience local culture?
understand attendees pre-event
in a way that helps them expect
We love to create unique bespoke
diversity and create all-inclusive
itineraries and events that bring local
experiences to attendees without
Prevue: Personalizing the
attendee experience within
them needing to leave the comfort
We have been working with our
of their hotel or conference space.
incentive clients to utilize digital
One example of this is incorporating
innovation to enhance incentive
a scenic drive from the airport to the
programs. By launching an event
hotel with a favorite snack on route.
app 1-3 months prior to departure
With Australia's unique
we can develop a strong campaign
indigenous culture, we like to
that unlocks the hidden secrets of
include a "Welcome to Country"
upcoming destinations and adds
experience at the welcome
personalization options and pre-event
event. For those interested in
networking for attendees. This creates
more indigenous experiences we
engaging social feeds that connect
highlight more intimate details.
attendees pre-event, whether sharing
We bring in local providores
the best underground bars that serve
a larger group experience is
and wineries for wine tastings
boutique wines and local gins, or the
something that is ever more in
at evening events, which give
famous walking routes through an
demand. In what ways are you
attendees the opportunity to
untouched part of the city.
catering to this demand?
connect with locals in a warm
atmosphere. The evening is
For more information visit www.
Soderbom: We find the best way
enhanced with some of our iconic
to bring a diverse group together is
furry friends as special guests;
to provide interactive experiences
attendees love photo opportunities.
that connect people. Recently, for a
large incentive program to Sydney
with attendees from more than 50
countries and origins, we created
the HUB within the main hotel,
a space where attendees could
meet new people and experience
the ethos of Australia. There
were four key experience areas:
REVIVE (Australia wellness space),
REFRESH (sampling Australian food
and beverages), CONNECT (a place
to recharge phones, a lounge to
relax and workstations for WiFi) &
PLAY (iconic Australian games and
activities). This allowed attendees to
interact with others who shared the
same passion and interests.
94 | prevuemeetings.com
Sydney Harbour Bridge