Prevue March-April 2018 - 118

Australia
How are you helping attendees

How can planners better

experience local culture?

understand attendees pre-event
in a way that helps them expect

We love to create unique bespoke

diversity and create all-inclusive

itineraries and events that bring local

programs?

experiences to attendees without

Sonja Soderbom
Director,
Ovation Australia
Prevue: Personalizing the
attendee experience within

them needing to leave the comfort

We have been working with our

of their hotel or conference space.

incentive clients to utilize digital

One example of this is incorporating

innovation to enhance incentive

a scenic drive from the airport to the

programs. By launching an event

hotel with a favorite snack on route.

app 1-3 months prior to departure

With Australia's unique

we can develop a strong campaign

indigenous culture, we like to

that unlocks the hidden secrets of

include a "Welcome to Country"

upcoming destinations and adds

experience at the welcome

personalization options and pre-event

event. For those interested in

networking for attendees. This creates

more indigenous experiences we

engaging social feeds that connect

highlight more intimate details.

attendees pre-event, whether sharing

We bring in local providores

the best underground bars that serve

a larger group experience is

and wineries for wine tastings

boutique wines and local gins, or the

something that is ever more in

at evening events, which give

famous walking routes through an

demand. In what ways are you

attendees the opportunity to

untouched part of the city.

catering to this demand?

connect with locals in a warm
atmosphere. The evening is

For more information visit www.

Soderbom: We find the best way

enhanced with some of our iconic

australia.com/businessevents

to bring a diverse group together is

furry friends as special guests;

and www.ovationdmc.com/

to provide interactive experiences

attendees love photo opportunities.

destinations/australia

that connect people. Recently, for a
large incentive program to Sydney
with attendees from more than 50
countries and origins, we created
the HUB within the main hotel,
a space where attendees could
meet new people and experience
the ethos of Australia. There
were four key experience areas:
REVIVE (Australia wellness space),
REFRESH (sampling Australian food
and beverages), CONNECT (a place
to recharge phones, a lounge to
relax and workstations for WiFi) &
PLAY (iconic Australian games and
activities). This allowed attendees to
interact with others who shared the
same passion and interests.
94 | prevuemeetings.com

Sydney Harbour Bridge



http://www.australia.com/businessevents http://www.ovationdmc.com/ http://www.prevuemeetings.com

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