Prevue March-April 2018 - 120

Financial & Insurance
Conference Professionals
What experiences can

public schools in Vancouver, and

conscientious attendees, or

organized youth programs at those

those interested in sustainability,

schools run by volunteer meeting

givebacks and mindful meetings

attendees.

expect this year?
Biophilic design and nature-

Wendy Surkan
Manager, Meeting &
Convention Sales,
Eastern US, Tourism
Vancouver
Prevue: The "festivalization"
of meetings and incentives is
trending big among attendees.
How are you helping planners
achieve this mix of work and
hyperlocal play?
Surkan: The destination plays a
major role in ensuring attendees

From sourcing LEED-certified

inspired incentive experiences

venues, eco-friendly hotels and

are high on the to-do for today's

green transportation options, we

attendees. In what ways can

help planners create sustainable

groups mindfully experience

events and keep our city green. One

nature both on- and off-site?

way to up the green factor is to host
an "Ocean Wise" meeting: Ocean

It can be as simple as taking

Wise is a conservation program

advantage of views, like that from

founded in Vancouver that ensures

inside the Vancouver Convention

your seafood item is an ocean-

Centre, where one can take in

friendly choice.

sweeping views of Burrard Inlet

Corporate social giving is also

Or, take a mindful guided walk or

conventions scene. In January,

bike trip through a local park or get

Vancouver hosted a technology

a bird's eye view of the destination

sector annual sales meeting, which

from somewhere spectacular.

welcomed over 1,000 employees

This summer, as we host the

from around the world. As a service

FICP Education Forum, we will be

project for their host destination,

showcasing the spectacular outdoor

the company made a cash

activities in Vancouver during a group

donation of $65,000 to two local

scavenger hunt along the waterfront.

leave feeling motivated and inspired.
Vancouver is known globally for its
spectacular nature and its outdoorsy
and active culture, and we work
with planners to incorporate these
elements into group programs.
This includes everything from group
seaside yoga sessions or morning
runs in Stanley Park, to special
discounts and offers for attendees
at top attractions, like Capilano
Suspension Bridge Park or Grouse
Mountain. As the host city for the
annual TED Conference, we've
definitely learned what it means
to get creative and provide an
immersive conference experience.
96 | prevuemeetings.com

and the North Shore Mountains.

taking off in the meetings and

Capilano Suspension Bridge


http://www.prevuemeetings.com

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