Prevue March-April 2018 - 121

Rymax
What role will technology play

landmarks or fabricated vignettes as

this year in helping to increase

key points within the race.

ROI and ROE within incentive
experiences?

Nature-inspired incentives are
high on the to-do list for today's

A HUGE role. All aspects of

attendees. In what ways can

the incentive experience must

groups experience nature both

be viewed on smart devices.

on- and off-site?

Companies need to embrace social
media and deliver platforms that

Incorporate cameras as an on-site

mirror daily behavior.

gift. Have "selfie stations" set up
around the property. And include

Paul Gordon
Senior VP of Sales,
Rymax

How are you catering to the

cause related redemptions within

expectation of events that allow

the program.

attendees to participate in telling
their event's story?

Can you offer any tips for
planners who are struggling to

Prevue: The "festivalization"

Enthusiasm year-over-year is a great

balance ROI and ROE within

of meetings and incentives is

launching pad for this. Then, letting

their incentive programs?

trending big among attendees.

people share that experience on-site

How are you helping planners

or via the company's intranet.

liquidating if prepared correctly

achieve this mix of work and
hyperlocal play?

All programs should be self-

How are you helping attendees

and communicated constantly. We

experience local culture?

work very closely with our clients
to create the financial formula that

Gordon: We took a leadership
position on this and created R-SITE

Our "Great Race" program

gives them lifts in sales, distribution

[Rymax Strategic Incentive Themed

accomplishes this by having cultural

or initiates trial.

Events]. We deliver very unique
product experiences within their
meetings and incentive trips.
Personalizing the attendee
experience within a larger group
experience is something that is
ever more in demand. In what
ways are you catering to
this demand?
Choice! Give people what they
want. Our website has over 15,000
products and 350+ brands. Don't
assume what people want: give
them what they want and that builds
a strong organization.
A selection of products at a recent R-SITE

prevuemeetings.com | 97


http://www.prevuemeetings.com

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