Prevue May/June 2012 - (Page 13)

The Westin & Sheraton Changbaishan Resort SHERATON GROWS IN CHINA STARWOOD’S MID-TIER BUSINESS BRAND IS SCHEDULED TO OPEN 80TH HOTEL IN CHINA BY 2015. Sheraton Hotels & Resorts was the first international hotel chain to plant roots in China back in the mid-80s. The brand has since expanded throughout the country, but with the booming popularity of the destination for Western groups, Sheraton is ramping up its expansion plans exponentially. “We’re covering all of the major international gateway cities,” says Hoyt Harper, global brand leader for Sheraton. “There are so many cities in China that are becoming more and more accessible to international groups, in manufacturing areas, financial areas, that hotels that may appear to be regional today will soon emerge to be international hotels of tomorrow.” Sheraton is building both city hotels and leisure resorts with large conference spaces, creating a great opportunity for mixed meetings/incentives. This year, the new Sheraton Beijing Dongcheng Hotel opened 20 minutes from the airport, with quick access to the Olympic Village and Tiananmen Square. It’s the second Sheraton in the capital. The new Sheraton Shanghai Hongkou Hotel is the third Sheraton operating in Shanghai, with two more on the way by 2014. On the incentive side, the fabulous donut-shaped Sheraton Huzhou Hot Spring Resort (see cover) opens in June in the Lake Tai area west of Shanghai. Starwood is opening its first Chinese ski resort in July: the 553-room dual-property Sheraton/Westin Changbaishan Resort. Located in the mountainous northeast, the complex offers 26,000 sf of meeting space. And in the super trendy Hainan beach destination south of Hong Kong, Sheraton operates three luxury resorts: Sheraton Shenzhou Peninsula Resort, Sheraton Sanya Resort and Sheraton Haikou Resort. Meanwhile in Macau—a Chinese protectorate—the 3,900-room Sheraton Macau will be the largest Starwood hotel in the world when it opens September 15. With almost a quarter million square feet of meeting/event space, this is one of the hottest group hotel events in 2012. “We have a stakehold in China that none of our competitors can match,” says Harper. “That offers great pre/post options for resort and city stays.... And what we consider international rates, they have yet to emerge so there’s great pricing compared to other international destinations.” starwoodhotels.com/sheraton “WE HAVE A STAKEHOLD IN CHINA THAT NONE OF OUR COMPETITORS CAN MATCH. THAT OFFERS GREAT PRE/ POST OPTIONS FOR RESORT AND CITY STAYS.” prevueonline.net | 13 http://www.starwoodhotels.com/sheraton http://www.prevueonline.net

Table of Contents for the Digital Edition of Prevue May/June 2012

Sheraton China + Macau
The Peppermill, Reno
Charleston + Denver
CSR with Caesars
Hong Kong's Kai Tak Terminal
Special Section: Europe
Hyatt Fisherman's Wharf
Affordable Luxury
Frenchman's Reef, USVI
Australia
Toronto
Taiwan
U.S. Gaming Hotels
Caesars/Paris Las Vegas
Grand Lucayan, Bahamas
Iberostar Cancun

Prevue May/June 2012