Prevue May/June 2015 - (Page 68)
Iberostar
Playa Mita
Exclusivity in Mexico's verdant Riviera Nayarit region
[ON LOCATION] JESSIE FETTERLING
L
ocated about 35 miles north of Puerto Vallarta, Mexico's
Riviera Nayarit is still fairly uninhabited with lush greenery
that spans for miles from the beach to the surrounding
hills-exactly what meeting planners want in order to give
attendees a true getaway experience. That sense of seclusion is
apparent at the new Iberostar Playa Mita located within Litibu.
The 452-room resort had its soft opening in December 2013 and
received a AAA Four-Diamond rating in May-an achievement that's
just the beginning for the area.
"For the Federal Government, the opening of this hotel is
of great importance, as it allows us to continue improving the
infrastructures in the region to offer a high-quality destination," says
the country's Undersecretary of Tourism Operations, Carlos Joaquin.
Because this part of Riviera Nayarit is just starting to stretch
its legs, the property remains disconnected from the tourist vibe
common in other Mexican meetings destinations. "This is a bonus
for meeting planners because it means groups will come to the
property and likely stay, encouraging attendees to engage in
planned itineraries," says Annette Furman, director of groups and
incentives for Iberostar Hotels & Resorts. "Plus, the all-inclusive
offerings make it so that attendees don't have to pay for any
additional food or drinks, which is a nice incentive."
The exclusivity starts at the large gated entrance welcoming
visitors into Litibu. After a wave through the gate, attendees
are driven past the 18-hole Litibu Golf Course to the Iberostar
entrance. The property's open-lobby design provides a welcometo-Mexico atmosphere with colorful fountains, thatched roofs and a
decorative, beaded jaguar head that took an entire family of
seven to construct.
The resort expands beyond this entrance all the way to
the beach, with four specialty restaurants, three outdoor pools
and several bars scattered in between-the ideal playground for
meeting attendees. All Iberostar chefs are specially trained in Spain,
notes Furman, putting a fresh spin on Mexican cuisine.
On-site activities abound with an on-site meetings staff ready
to customize teambuilding activities and a daily activity board that
attendees can use to plan their free time. Kayaking, windsurfing,
golf, yoga, salsa dancing and water aerobics are also available,
as well as organized water volleyball games. With miles of
uninterrupted shoreline, a walk on the private beach in front of the
hotel is a must for attendees.
MEETINGS WITH FLAIR
Groups can meet in the more than 7,000 sf of indoor meeting
space or several outdoor venues such as the ocean-facing Rooftop
Terrace, which holds up to 350 people. The 650-seat theater is
available for groups before 6 p.m., when the hotel staff starts to
prepare for the nightly live entertainment. The Broadway musical
revue, for instance, entertains guests with classic Broadway hits
from musicals such as "Mamma Mia," "Chicago" and the "Phantom
of the Opera." La Tabla disco, adjacent to the theater, also provides
additional event space before 11 p.m., when the surfer-themed
venue turns into a salsa-dancing haven open to all guests.
For a group's last night at the resort, a cocktail reception at the
Sea Soul Bar makes an ideal toasting spot, especially if a famous
Puerto Vallarta sunset decides to make an appearance.
iberostar.com
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http://www.iberostar.com
Table of Contents for the Digital Edition of Prevue May/June 2015
Planner’s Pick: South Africa
Fresh Meets: Sheraton Expands in China
Bureau Buzz: Meet Hawaii
Good Business: Accor on Gender Equality
Sea Shores: Windstar Cruises
Experience Luxury
MOUNTAIN MEETINGS
On Location: Destination Resorts
ORLANDO
On Location: Northeast Florida
EUROPE
COPENHAGEN
GAMING
On Location: Iberostar Playa Mita
On Location: Manchester Grand Hyatt San Diego
Checkout: Hyatt Ziva Rose Hall & Zilara Rose Hall
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