Prevue May-June 2017 - 62
Barceló Hotel Group
Depending on how elaborate the
Each group is handled personally
event or the location, this can be
by an event manager and each
very effective on total budget. As
experience is catered to the client's
far as wellness, we can do anything
requests. We have so many private
from individualized classes to early
locations for events. Our hotels
morning meditations and all our
are designed for groups with both
spas will work with planners on
indoor and outdoor space.
group bookings.
What role does personalization
Ileana Rousseau
Regional Director of
Sales, M.I.C.E.,
Barceló Hotel Group
meetbarcelo.com
Have you noticed any recent
play in creating a luxurious
shifts in the perception of luxury
experience for attendees?
from the attendee perspective?
Whether the group is 10 attendees
Yes, all-inclusive hotels are now held
or 1,000, each individual should be
to the same standard as their EP
recognized for their achievements
competitors. This was not true as
to get them there. Our hotels
little as a decade ago.
understand this and the experience
starts from their arrival at the door.
How can planners of large-scale
They are there as award winners and
Prevue: How is luxury defined
meetings and events personalize
we exceed at making them and their
by your resorts & what are a few
a luxury experience?
company standout.
touch points for groups?
Rousseau: There are many, but
the most outstanding would be our
cuisine. Our chefs are incredible and
the dining experience is exceptional.
Caption
They are experienced and skilled
on managing all size events with
perfect execution.
How can planners leverage
F&B, local environments and
wellness programs to create VIP
experiences for groups?
We offer many logo items; from
a floating decal in your welcome
cocktail to sand sculpting on
the beach. Food plays a large
role in any incentive. When it is
an all-inclusive, the planner has
so much more flexibility in what
can be done without surcharges.
62 | prevuemeetings.com
Barceló Maya Grand Resort
http://www.meetbarcelo.com
http://www.prevuemeetings.com
Table of Contents for the Digital Edition of Prevue May-June 2017
Prevue May-June 2017 - 1
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