Prevue May-June 2018 - 75

Gift

Experiences
Prevue asked three event gift merchandisers:
How do you make attendees feel like VIPs?
Rymax Marketing Services

"For us, creating a luxury experience is about
making a connection," says Bill Schafer,
national sales manager with Rymax Marketing
Services, Inc.
Rymax's Strategic Interactive Themed
Events, or R-SITE, creates customized product
bundles from today's top brands to elevate
the gifting experience, whether sunglasses
fittings, handbag events featuring brands
such as Michael Kors, Tory Burch or Coach, or
grills from Weber, kayaks from Crystal Kayak
or camping gear from Coleman for outdoorthemed events.
"All of our events feel like a VIP experience
because we make sure that each attendee
receives individualized attention and high-end
rewards that excite them," says Schafer. "We
also make sure that every attendee leaves our
events feeling valued and understood, having
attended an exclusive experience that they'll
never forget."
A good example of this is an event
that R-Site hosted for a long-standing
pharmaceutical client and 500 of their top sales
performers around the country. The highlight
was a gift suite where each attendee and their
guest got to choose rewards from 40 different
handpicked and tiered items.
"We took all the feedback [from this
experience]," Schafer says, "and used it
to grow and modify the event, which
we do every year."
rymaxinc.com
prevuemeetings.com | 75


http://www.rymaxinc.com http://www.prevuemeetings.com

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