Prevue May-June 2018 - 76
Tumi works with planners on budget and
demographics to construct the ideal
assortment of upscale luggage, business cases
and other travel accessories for attendees.
Attendees receive product demonstrations
and talk about their specific needs, before
being matched with the perfect bag, which
they receive later through the mail.
"Tumi conducts on-site fitting events
for attendees," explains Mike Landry, VP of
special markets at Tumi. "We use Tumi banner
stands and table drapes to replicate our retail
store environment at your event. We can
do this in a suite, poolside or even at a golf
course. We can monogram the bag with the
recipient's initials in their choice of colors or
rivet a laser-engraved black plate to the bag
with the company logo and name."
Landry adds that the gifting of a travel bag
like Tumi is a great way to give attendees a
tangible and highly functional gift that they will
use frequently, and one that reminds them of
the wonderful time they had at your event.
The Omaha Steaks experience is about
gourmet tastings, education and gifting.
The tastings can be conducted by the
hotel or Omaha Steaks can provide a team
to participate in the event. Building on
this is a custom certificate program (often
presented as pillow gifts), where attendees
receive a voucher that can be redeemed
for one of 12 gourmet products.
"We recently worked with a casino to
offer Omaha Steaks as the perfect VIP
summer event," says Matt Burdette, B2B
sales and marketing manager at Omaha
Steaks. "Our custom certificates were
given to each VIP as their parting gift. The
casino culinary staff also prepared a steak
tasting during the event so that attendees
could try Omaha Steaks for themselves
before taking the certificate home."
Burdette says Omaha Steaks is also
offering a video option to planners that
will help them "reiterate their message
long after the event is completed," with
more gifting options to come. "With the
expansion of our WorldPort Seafood line
we can begin to weave seafood into our
76 | prevuemeetings.com