Prevue May-June 2018 - 83
Left: Rosen Shingle Creek; Right (top to bottom): Harris Rosen
with children at the new Rosen Preschool in the Parramore District
of Orlando; Renovated guest room at the Rosen Centre; 3NINE
venue at the Rosen Plaza
"Planners have come to realize
the advantages of working with
an independent hotel company,
affectionately dubbing these
qualities the 'Rosen Difference."
new furnishings, a calming teal and gray color palette, and tech
integrations. The hotel has 150,000 sf of event space, including
an 18,000-sf ballroom and 35 breakout rooms. We stopped for
lunch at Harry's Poolside Bar & Grill, a casual indoor-outdoor venue
serving Cuban-Caribbean fusion cuisine and tropical drinks.
Harry's Poolside Bar is named after Harry Rosenofsky, the
grandfather of Rosen Hotels & Resorts founder Harris Rosen,
who left the Ukraine in the early 1900s in search of a better life in
America. He ran a restaurant in New York's Lower East Side, which
was frequented by the likes of Bugsy Siegel and Meyer Lansky.
Groups will find nods to the Rosen family history woven into bar
and restaurant concepts.
On our final night, dinner was at Jack's Place at Rosen Plaza,
named after Harris Rosen's father. The restaurant is lined with
caricatures of celebs such as Alfred Hitchcock, Neil Armstrong
and Marilyn Monroe, which his father drew during his decades of
employment at the Waldorf Astoria Hotel in New York. We tried an
appetizer of sesame-crusted tuna followed by Jack's filet & lobster.
"The hotel industry has changed dramatically over the last
50 to 60 years," explained Rosen. "It used to be that families
were involved in ownership. The families have disappeared, and
hotel ownership is now in the hands of large hedge funds and big
corporations. So we're different, because we are a family. We don't
have shareholders, so we can do whatever we want. I have no
board of directors, so it's very easy for us to make decisions."
Our tour concluded with a visit to Rosen's Tangelo Park and
Parramore programs, where we could see firsthand how Rosen's
family ownership and values make a tangible difference in Orlando.
The charitable initiatives provide early childhood education and
college scholarships for two local communities, and have resulted
in soaring high school graduation rates from around 50 percent
to virtually 100 percent, as well as a 65 percent decrease in crime
rates for the two communities.
"We've been heartened by the huge response from groups to
support these initiatives," says Menichini. "Charitable endeavors are
at the heart of Rosen Hotels & Resorts. We are ideally positioned
to assist groups with creating successful CSR activities and always
warmly welcome the opportunity to serve in this capacity."
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