Prevue May-June 2018 - 88
Financial & Insurance
The need to make a meaningful
meeting at a luxury hotel or resort in
impact on communities is
Central Florida, and include a Clean
trending big this year. How
the World event to help recycle
can planners tie-in a luxury
soap for distribution to impoverished
component to CSR givebacks?
people, as the Clean the World
headquarters is located in Orlando.
We can contribute in a particularly
Vice President of Sales
meaningful way, while also providing
Wellness used to be considered
a luxury experience for our attendees.
a luxury in meetings but has
"Give with a Meeting" to an area that
slowly become mainstream.
has been negatively impacted by
How do you integrate wellness
a recent natural disaster, such as a
hurricane, earthquake, flood or fires.
Conduct a memorable, first-class
Attendees do not want to forego
program at a luxury hotel or resort
their healthy habits when they are
in an area like Puerto Rico, Mexico
traveling. FitBits and other health-
or California, while also providing a
tracking devices are very popular, as
tremendous positive impact to the
are "sweat-working" programs, rather
affected community. The destination,
than "networking" programs. One
hotel and service company employees
way to incorporate wellness with a
and their families will recognize your
CSR component is for the company
meetings and incentives are
support at a time when they are in
to donate to a designated charity,
in high demand, which begs
great need, and your attendees will
an amount equal to the steps taken
the question: Can a luxury
have a terrific experience and see
by attendees at their program or a
experience be transformational?
the real contributions they bring to
particular event during the meeting.
the lives of many of those affected.
It is a fun way to integrate wellness,
Another example is to hold your
while also giving back.
Kozminske: The key is to
coordinate a program that is
immersive and authentic, with
experiential events and learning
opportunities. Providing engaging
and unique experiences that
reflect the destination and culture,
and which stir the imagination
of attendees, provides a terrific
foundation for a transformational
meeting or incentive program.
Deliver exceptional experiences at a
venue that is memorable, distinctive,
inspiring and authentic. The more
you make your attendees feel fully
immersed in the destination and
to experience the local culture,
the more likely you'll have a
88 | prevuemeetings.com
An immersive experience with a longhorn at La Cantera Resort & Spa in San Antonio