Prevue May-June 2018 - 88

Financial & Insurance
Conference Professionals
The need to make a meaningful

meeting at a luxury hotel or resort in

impact on communities is

Central Florida, and include a Clean

trending big this year. How

the World event to help recycle

can planners tie-in a luxury

soap for distribution to impoverished

component to CSR givebacks?

people, as the Clean the World
headquarters is located in Orlando.

We can contribute in a particularly

Kathy Kozminske
Vice President of Sales
Associated Luxury
Hotels International

meaningful way, while also providing

Wellness used to be considered

a luxury experience for our attendees.

a luxury in meetings but has

"Give with a Meeting" to an area that

slowly become mainstream.

has been negatively impacted by

How do you integrate wellness

a recent natural disaster, such as a

into meetings?

hurricane, earthquake, flood or fires.
Conduct a memorable, first-class

Attendees do not want to forego

program at a luxury hotel or resort

their healthy habits when they are

in an area like Puerto Rico, Mexico

traveling. FitBits and other health-

or California, while also providing a

tracking devices are very popular, as

tremendous positive impact to the

are "sweat-working" programs, rather

affected community. The destination,

than "networking" programs. One

hotel and service company employees

way to incorporate wellness with a

Prevue: Transformational

and their families will recognize your

CSR component is for the company

meetings and incentives are

support at a time when they are in

to donate to a designated charity,

in high demand, which begs

great need, and your attendees will

an amount equal to the steps taken

the question: Can a luxury

have a terrific experience and see

by attendees at their program or a

experience be transformational?

the real contributions they bring to

particular event during the meeting.

the lives of many of those affected.

It is a fun way to integrate wellness,

Another example is to hold your

while also giving back.

Kozminske: The key is to
coordinate a program that is
immersive and authentic, with
experiential events and learning
opportunities. Providing engaging
and unique experiences that
reflect the destination and culture,
and which stir the imagination
of attendees, provides a terrific
foundation for a transformational
meeting or incentive program.
Deliver exceptional experiences at a
venue that is memorable, distinctive,
inspiring and authentic. The more
you make your attendees feel fully
immersed in the destination and
to experience the local culture,
the more likely you'll have a
transformational meeting.
88 | prevuemeetings.com

An immersive experience with a longhorn at La Cantera Resort & Spa in San Antonio


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