Prevue May-June 2018 - 89

Monaco Government Tourist Office
Green has been called the

where many fruits and vegetables

new black this year, especially

come from some of Monaco's urban

when it comes to integrating

gardens. All public transportation

sustainability into meetings &

in Monaco is provided by hybrid,

incentives. What is your green

electric and bio-fueled vehicles. One

vibe and how can groups

can also explore Monaco on Solex

experience it firsthand?

electric bikes or via a Mobee, a car
sharing service with electric vehicles.

Monaco's slogan of the year is
"Green is the New Glam," however,

What defines a luxury

the Principality of Monaco has been

experience this year?

at the forefront of implementing

Cindy Hoddeson
Director,
North America
VisitMonaco.com

measures to protect our fragile

The definition of luxury is no longer

environment for years. The aim

about the acquisition of "things"

of the new campaign is to show

but about being in the know,

that Monaco is a responsible

appreciating the best of the best,

luxury destination. Incentive and

about the experience and the story

meeting participants should head

of the experience. Luxury is now

Prevue: Wellness used to be

to the Oceanographic Museum

about heritage, tradition and craft.

considered a luxury in meetings

and Institute founded by Prince

Today's attendees relish the hunt

but has slowly become

Albert I, a scientist and explorer

of the experience, discovering

mainstream. How do you

and perhaps one of the world's first

the destination's hidden gems. A

integrate wellness in meetings?

environmentalists. Cocktails can

motivational trip today might include

be organized in the aquarium, one

sculling on the Med with lunch at the

Hoddeson: The Principality of

of the oldest in the world where

rowing club located at the Monaco

Monaco has a long history as a health

attendees will be mesmerized by the

Yacht Club, learning about South of

and wellness destination. From as

colorful fish and coral. The museum

France wines with the president of

early as 1860 when the first baths

raises awareness of threats to our

Monaco's Sommelier Association

were established, European royalty

oceans. Discover local cuisine in

or attending the Formula E Monaco

and aristocracy came to benefit

the Condamine farmers market

ePrix: Electric Car Grand Prix.

from the curative powers of the
Mediterranean. Monaco boasts a
variety of luxury spas, healthy eating
venues and fitness opportunities
from jogging on the harbor and
hiking the Via Alpina. The temperate
climate is ideal for a group yoga
session on the beach or rowing in
front of the Monaco Yacht Club. The
Monaco Government Tourist Office
has recently become a founding
member and the first destination
marketing organization member of
the new Wellness Tourism Association
dedicated to wellness tourism.

Photo credit: Hotel Metropole Monte-Carlo

prevuemeetings.com | 89


http://www.VisitMonaco.com http://www.prevuemeetings.com

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