Prevue November/December 2011 - (Page 14)

good business their top sources of international revenue, so it’s a huge part of their development plan, which then trickles down and touches all sectors related to tourism. Our audience is an early adopter of sustainability, so this is the group within tourism where you’re going to see some of those before-their-time discussions. That’s one of the things that attracts people to these conferences. Q: why did you decide to host the event in hilton head island this year? a: One of the most important reasons is the engagement that we’ve seen from the local tourism office. In 2010 we were in Portland, which is a well-known sustainable city. Hilton Head Island is a very different type of destination with a lot of local drive for sustainable initiatives, but it's not necessarily known for being sustainable. We saw an opportunity there to partner with them and help them become more sustainable and better communicate their story about their destination. Q: what does the future of sustainable travel look like? a: I think there’s a lot of momentum behind mainstream travel and tourism. What we’re trying to do is incorporate that third prong of the bottom line where we help mainstream tourism understand that the social aspect is just as important as the environmental and economic aspects of doing business in a destination, so that all three of those components are working together to preserve the destination. That’s where I see us gaining momentum in the future. There are more and more corporations starting to mention that even if they’re not extremely well informed at this stage about what that social aspect means, at least they’re starting to understand and mention it within their communications. That’s a step in the right direction. Q: how can planners better sell sustainability to their attendees and C-suite executives? a: A quick way is the storytelling that you can create around moving into this new third component. The social aspect really deepens your marketing and makes it resonate better with your audience if you start to understand the communities your business is involved with. That is a way that any business can reach their target audience.—Greg Oates ecotourismconference.org; hiltonheadisland.org sustainability crowd meets in hilton head SuStainable travel iS biggeSt growth market in touriSm The westin hilton head island resort & Spa was the host property for the 6th annual Ecotourism & Sustainable Tourism Conference in September. We spoke with Richard Edwards, founder of the consulting firm ecoism, senior advisor of the Planeterra Foundation, and co-chair of the 2011 event. Q: richard, what is the mission of the conference? a: It's an annual tourism industry conference that brings together tourism professionals and sustainability experts to discuss what is currently happening in the field of sustainable tourism. When we started in 2005, the focus was looking at what’s happening in North America in the field of ecotourism. Since then it has evolved into a much more comprehensive and international event, and there's a lot more interest from the destinations themselves and their tourism boards. Q: So the focus has evolved from travel's impact on the planet to the more holistic field of sustainability, examining impact on community and economics? a: Absolutely. Part of the reason for that organic development is the fact that so many destinations have tourism as one of 14 | prevue magazine http://www.ecotourismconference.org http://www.hiltonheadisland.org

Table of Contents for the Digital Edition of Prevue November/December 2011

Planner's Pick: Sheraton Nassau
Planner's Pick: Buenos Aires
Fresh Meets: Park Hyatt
Good Business: Hilton Head
Bureau Buzz: Washington DC/Anaheim/Detroit
On Location: Paws Up, Montana
On Location: The Cosmopolitan, Las Vegas
Meetings + The Muse
Meetings + The Muse
Mexico, Now
Mexico, Now
On Location: Marriott Resorts, Cancun
On Location: Marriott Resorts, Cancun
On Location: Starwood Resorts, Los Cabos
On Location: Starwood Resorts, Los Cabos
The Next Latin Boom
The Next Latin Boom
Barcelona
Barcelona
Queensland
Queensland
On Location: Cheyenne Mountain, Colorado
On Location: Cheyenne Mountain, Colorado

Prevue November/December 2011

http://www.nxtbook.com/worth/prevue/MarchApril2019
http://www.nxtbook.com/worth/prevue/JanuaryFebruary2019
http://www.nxtbook.com/worth/prevue/NovemberDecember2018
http://www.nxtbook.com/worth/prevue/SeptemberOctober2018
http://www.nxtbook.com/worth/prevue/julyaugust2018
http://www.nxtbook.com/worth/prevue/mayjune2018
http://www.nxtbook.com/worth/prevue/marchapril2018
http://www.nxtbook.com/worth/prevue/januaryfebruary2018
http://www.nxtbook.com/worth/prevue/novemberdecember2017
http://www.nxtbook.com/worth/prevue/septemberoctober2017
http://www.nxtbook.com/worth/prevue/julyaugust2017
http://www.nxtbook.com/worth/prevue/mayjune2017
http://www.nxtbook.com/worth/prevue/marchapril2017
http://www.nxtbook.com/worth/prevue/januaryfebruary2017
http://www.nxtbook.com/worth/prevue/novemberdecember2016
http://www.nxtbook.com/worth/prevue/septemberoctober2016
http://www.nxtbook.com/worth/prevue/julyaugust2016
http://www.nxtbook.com/worth/prevue/marchapril2016
http://www.nxtbook.com/worth/prevue/januaryfebruary2016
http://www.nxtbook.com/worth/prevue/novemberdecember2015
http://www.nxtbook.com/worth/prevue/septemberoctober2015
http://www.nxtbook.com/worth/prevue/julyaugust2015
http://www.nxtbook.com/worth/prevue/mayjune2015
http://www.nxtbook.com/worth/prevue/marchapril2015
http://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/fl2015
http://www.nxtbook.com/worth/prevue/januaryfebruary2015
http://www.nxtbook.com/worth/prevue/novemberdecember2014
http://www.nxtbook.com/worth/prevue/septemberoctober2014
http://www.nxtbook.com/worth/prevue/julyaugust2014
http://www.nxtbook.com/worth/prevue/mayjune2014
http://www.nxtbook.com/worth/prevue/marchapril2014
http://www.nxtbook.com/worth/SUPPLEMENTS/visitflorrida
http://www.nxtbook.com/worth/prevue/januaryfebruary2014
http://www.nxtbook.com/worth/prevue/novemberdecember2013
http://www.nxtbook.com/worth/prevue/SeptemberOctober2013
http://www.nxtbook.com/worth/prevue/julyaugust2013
http://www.nxtbook.com/worth/prevue/mayjune2013
http://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/clubmed
http://www.nxtbook.com/worth/prevue/marchapril2013
http://www.nxtbook.com/worth/prevue/JanFeb2013
http://www.nxtbook.com/worth/prevue/novemberdecember2012
http://www.nxtbook.com/worth/prevue/septemberoctober2012
http://www.nxtbook.com/worth/prevue/july_august_2012
http://www.nxtbook.com/worth/prevue/may_june_12
http://www.nxtbook.com/worth/prevue/march-april-2012
http://www.nxtbook.com/worth/prevue/jan_feb_2012
http://www.nxtbook.com/worth/prevue/nov_dec_2011
http://www.nxtbook.com/worth/prevue/sept_oct_2011
http://www.nxtbook.com/worth/prevue/prevue/july_august_2011
http://www.nxtbook.com/worth/prevue/may_june_2011
http://www.nxtbook.com/worth/prevue/march_april_2011
http://www.nxtbook.com/worth/prevue/prevuejan_feb_2011
http://www.nxtbook.com/worth/prevue/Nov_Dec_2010
http://www.nxtbook.com/worth/prevue/sept_oct_2010
http://www.nxtbook.com/worth/prevue/july_aug_2010
http://www.nxtbookMEDIA.com