Prevue September/October 2010 - (Page 32)

Cast off to the Caribbean The tiki bar is open. Changing trends, a healthier economy and fewer industry perception issues have groups heading back to the beach. greg oates W ithin the last two years, meeting attendees traveling to leisure-oriented destinations are more and more combining business-related travel with vacation time to streamline expenses. Some in where they weren’t even looking at resorts, especially offshore resorts, but now we’re seeing the business coming back.” Bozoki explains that MARCAM’s entire sales force is in the US where their clients are, and all of them can speak authoritatively about the entire portfolio and spectrum of services. “When a meeting planner comes to us and says here are my business needs and objectives, we have three brands, we have many different price points, and we have different destinations and amenities,” she says. “So the salesperson can really target which property, which destination and which experience is going to be right for that planner based on his or her needs.” Additionally, the properties offer all-inclusive pricing, which in the past had its limits due to the double occupancy requirement. Now it’s become a more significant selling point since the hotels are seeing a growth in bleisure-related extended stays for attendees bringing their families/significant others. Here’s the best part. The leisure nights can be booked at the same or similar contracted rates the group incurs, versus full FIT pricing. “We offer really great rates for pre and post,” says Bozoki, “and we’re seeing more people asking for that—it’s a big trend.” the industry have dubbed this trend “bleisure travel,” such as Starwood Hotels in the UK, who in a May 2010 survey noted that 33% of corporate travelers have extended business trips to spend time with family or loved ones. And 27% on top of that are planning to do so in the future. Few destinations are as well positioned globally to take advantage of that trend as the Caribbean, especially with companies like Marriott & Renaissance Caribbean & Mexico Resorts (MARCAM). The portfolio includes nine properties in Aruba, Curaçao, Grand Cayman, St. Thomas, St. Kitts, Cancun and Puerto Vallarta. Each hotel feels like a true vacation resort, but at the same time, each was specifically designed with fully integrated, flexible meeting/event space indoors and outdoors. Especially outdoors. So how’s business lately? “Right now we feel pretty optimistic what we see for 2011,” says Michelle Bozoki, director of marketing communications. “We’re receiving leads from accounts that haven’t booked or even really inquired outside the US since the start of the economic downturn. Our lead volume in June was our highest since September 2008.” Lingering perception issues concerning corporate travel to leisure destinations also seem to be tapering a little. “What groups are doing now is combining a corporate meeting with an actual incentive in the agenda,” says Bozoki, whereas in the past incentives were mostly about relaxation, teambuilding and excursions…. There was a point last year “we offer really great rates for pre and post, and we’re seeing more people asking for that.” 32 | prevue magazine

Table of Contents for the Digital Edition of Prevue September/October 2010

NASCAR Hall of Fame, Charlotte
Four Seasons Scottsdale
Marriott Costa Rica
RockResorts
Starwood Hotels
Portland/Baltimore/Tampa
Virginai Beach
The Green Meetings Megatrend
Dude Ranches
Cast Off to The Caribbean
Hyatt Regency Curacao
Riu Paradise Island, Bahamas
The Nature of Orlando
Rosen Shingle Creek, Orlando
Renaissance Vinoy, St. Petersburg
A (Meeting) Room with a view
The Broadmoor, Colorado Springs
Fairmont Pacific Rim, Vancouver
Berlin + Dusseldorf
Copenhagen
Melbourne

Prevue September/October 2010

http://www.nxtbook.com/worth/prevue/MarchApril2019
http://www.nxtbook.com/worth/prevue/JanuaryFebruary2019
http://www.nxtbook.com/worth/prevue/NovemberDecember2018
http://www.nxtbook.com/worth/prevue/SeptemberOctober2018
http://www.nxtbook.com/worth/prevue/julyaugust2018
http://www.nxtbook.com/worth/prevue/mayjune2018
http://www.nxtbook.com/worth/prevue/marchapril2018
http://www.nxtbook.com/worth/prevue/januaryfebruary2018
http://www.nxtbook.com/worth/prevue/novemberdecember2017
http://www.nxtbook.com/worth/prevue/septemberoctober2017
http://www.nxtbook.com/worth/prevue/julyaugust2017
http://www.nxtbook.com/worth/prevue/mayjune2017
http://www.nxtbook.com/worth/prevue/marchapril2017
http://www.nxtbook.com/worth/prevue/januaryfebruary2017
http://www.nxtbook.com/worth/prevue/novemberdecember2016
http://www.nxtbook.com/worth/prevue/septemberoctober2016
http://www.nxtbook.com/worth/prevue/julyaugust2016
http://www.nxtbook.com/worth/prevue/marchapril2016
http://www.nxtbook.com/worth/prevue/januaryfebruary2016
http://www.nxtbook.com/worth/prevue/novemberdecember2015
http://www.nxtbook.com/worth/prevue/septemberoctober2015
http://www.nxtbook.com/worth/prevue/julyaugust2015
http://www.nxtbook.com/worth/prevue/mayjune2015
http://www.nxtbook.com/worth/prevue/marchapril2015
http://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/fl2015
http://www.nxtbook.com/worth/prevue/januaryfebruary2015
http://www.nxtbook.com/worth/prevue/novemberdecember2014
http://www.nxtbook.com/worth/prevue/septemberoctober2014
http://www.nxtbook.com/worth/prevue/julyaugust2014
http://www.nxtbook.com/worth/prevue/mayjune2014
http://www.nxtbook.com/worth/prevue/marchapril2014
http://www.nxtbook.com/worth/SUPPLEMENTS/visitflorrida
http://www.nxtbook.com/worth/prevue/januaryfebruary2014
http://www.nxtbook.com/worth/prevue/novemberdecember2013
http://www.nxtbook.com/worth/prevue/SeptemberOctober2013
http://www.nxtbook.com/worth/prevue/julyaugust2013
http://www.nxtbook.com/worth/prevue/mayjune2013
http://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/clubmed
http://www.nxtbook.com/worth/prevue/marchapril2013
http://www.nxtbook.com/worth/prevue/JanFeb2013
http://www.nxtbook.com/worth/prevue/novemberdecember2012
http://www.nxtbook.com/worth/prevue/septemberoctober2012
http://www.nxtbook.com/worth/prevue/july_august_2012
http://www.nxtbook.com/worth/prevue/may_june_12
http://www.nxtbook.com/worth/prevue/march-april-2012
http://www.nxtbook.com/worth/prevue/jan_feb_2012
http://www.nxtbook.com/worth/prevue/nov_dec_2011
http://www.nxtbook.com/worth/prevue/sept_oct_2011
http://www.nxtbook.com/worth/prevue/prevue/july_august_2011
http://www.nxtbook.com/worth/prevue/may_june_2011
http://www.nxtbook.com/worth/prevue/march_april_2011
http://www.nxtbook.com/worth/prevue/prevuejan_feb_2011
http://www.nxtbook.com/worth/prevue/Nov_Dec_2010
http://www.nxtbook.com/worth/prevue/sept_oct_2010
http://www.nxtbook.com/worth/prevue/july_aug_2010
http://www.nxtbookMEDIA.com