Prevue September-October 2014 - (Page 10)
planner's pick
PLANNER:
Stefanie Fernandez
Manager, Events & Talent Relations
NBC Universal-Telemundo, Miami
The London
A rising star on the Hollywood meeting scene
5
HOLLYWOOD HAPPENINGS
* Art and Culture: The Getty, the Los Angeles County
Museum of Art, MOCA (Museum of Contemporary Art).
* Dining: Scratch on La Cienega Boulevard; American
dim sum at The Church Key on Sunset Boulevard.
* Entertainment: Wallis Annenburg Center for the
Performing Arts, House of Blues, Hollywood Improv.
* Shopping: Designer duds on Rodeo Drive and Melrose
Avenue; hip boutiques on Third Street.
* Sightseeing: Back-lot tours at Paramount, Warner
A rooftop gathering, The London
W
hen it's time to roll out the red carpet for a true
Hollywood premiere, Stefanie Fernandez chooses The
London in West Hollywood, California. But it's not just
the style of the chic, all-suite luxury hotel that keeps Fernandez
booking events there.
"It's the service," says Fernandez, manager of events and
talent relations for NBC Universal-Telemundo in Miami. "They are
far above and beyond anything I've ever experienced." It's the
primary venue she books for her Los Angeles events, she says.
Located about 30 minutes from Los Angeles International
Airport and within a five-mile radius of some of L.A.'s most
famous landmarks-Rodeo Drive, Sunset Strip and the
Hollywood Walk of Fame among them-The London offers what
it calls "iconic glamour and stylish allure." Its 226 suites include
specialty suites such as the two-bedroom (and three-terrace)
Gate Suites on the top floor of the nine-story building. Just above
that is a rooftop bar and swimming pool. The hotel's interior
design is by David Collins Studio.
The London has a total 23,520 sf of meeting area, with
four main spaces: the rooftop deck with swimming pool;
the Hampton Court terrace and garden; and the Kensington
Ballroom. The hotel also boasts the Gordon Ramsay Private
Dining Room, named for the celebrity chef whose cuisine is
showcased at several dining spots, including an eponymous finedining restaurant helmed by executive chef Anthony Keene.
The restaurant has several private dining rooms, and Keane
and his team can create exclusive banquet menus for groups.
The hotel also offers the casual, bistro-style Boxwood Café
Bros., Sony and Universal Studios; Los Angeles Zoo,
Grauman's Chinese Theater, Hollywood Walk of Fame.
for breakfast, lunch, afternoon tea and a weekend garden tea
party. Groups can gather at The London Bar, at the center of the
two restaurants; or at Brit Bar Lounge on the rooftop, serving
cocktails and other libations with an English twist (try The Leaper,
made with Nolets gin; a Jaguar Britini, using Ketel One vodka; an
artisan cider; or a bottle of Newcastle brown ale).
Typical group events have included product launches, press
tours, incentive dinners for top executives and red carpet galas.
Fernandez has used The London for a premiere party
for a new telenovela and for four press junkets promoting
other programming on the Spanish-language network. For
the premiere, she says, The London staff helped her design
the décor like a wedding scene from the show. "We set up
the ballroom to look like a wedding." She used the foyer for a
cocktail reception.
The London works well for media events, including red
carpet parties, because it can accommodate TV equipment. Its
all-suite setup makes it easier to arrange events that need plenty
of room, and it offers the style and comfort that she wants.
"It's important to treat our talent and press like VIPs. We ask
them to take time out of their day to come to our events, when
they could just pick up the phone and call us."
But it really comes down to service, from the event team to
the valets. "I've never had anyone wait more than five minutes
for their car," she says.
"They're just a great venue."-Kate McClare
thelondonwesthollywood.com
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http://www.thelondonwesthollywood.com
Table of Contents for the Digital Edition of Prevue September-October 2014
Planner’s Pick: The London, Los Angeles
Fresh Meets: InterContinental Hotels
Bureau Buzz: Oakland CVB
Good Business: Virginia Beach CVB
Sea Shores: Meetings 2.0
The Future of Meeting Design
THE WEST
On Location: Phoenix
On Location: Park Hyatt Beaver Creek
FLORIDA AND THE CARIBBEAN
SOUTH AFRICA
HAWAII: DISNEY AULANI
C2MTL
On Location: Westin and Sheraton Kansas City
Checkout: Princess Grace Rose Garden, Monaco
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