Millennial Mindset
Designing programs for a multigenerational workforce.
A joint study by Prevue and the Incentive Research Foundation
BY MELISSA VAN DYKE AND BARBARA SCOFIDIO
W
ith all the buzz about how Millennials are
changing the workplace, how are they shifting
planners' meeting strategies? What kinds of
destinations and activities motivate this group-defined as
being between the ages of 18 and 34-vs. the generations
before them? And what special considerations are planners
making as they create incentive experiences for today's
multigenerational workforce?
Prevue magazine recently completed a joint research
study with the Incentive Research Foundation (IRF) of
128 meeting planners and IRF supporters across multiple
industries (pharmaceutical, financial, technology, etc.) to
determine how they were adjusting their programs with
the youngest generation in mind. A full 77 percent said
they see generational demographics as changing the way
they plan events in the next 2 to 5 years.
"While the topic of Millennials remains important
to the vast majority of planners, no consensus or silver
bullet has yet emerged for best practices in the area," says
Melissa Van Dyke, president of the Incentive Research
Foundation. "One area that might change that: the ongoing use of personalization data available to planners."
top five ways to bring different
generations together
90%
71%
1
Destinations that apply to all
2
Theme parties that apply to all
3
Cross-generational team-building
4
Ensuring all generations sit together
5
Cross-generational CSR events
55%
42%
37%
how difficult is it to find the following
services that will appeal to millennials?
Very easy
Easy
Destinations
30 | prevue magazine
Moderate
Difficult
Entertainment
Very difficult
Gifts
N/A
Table of Contents for the Digital Edition of Prevue September/October 2015