Prevue September-October 2016 - 46
Citizen Watch
Citizen Watch ranked as the second largest retail
watch brand in 2015, behind Rolex. The exclusivity of
these premium timepieces make the brand's products
a frequent gift for top performers and team members
who have reached the highest levels of achievement.
Watches can often pose a challenge for corporate
gifting at events, however, due to budgetary constraints.
"A brand that compliments and enhances the
company's brand is typically not a knock-off found on
top of counter retail displays or sold by a street vendor
in New York," says Richard L. Low, VP of special
markets. "But that makes the watch even more of an
aspirational item, since it is not given lightly and to
just anyone. If the proper watch is selected, then the
recipient will wear it frequently, and it will serve as a
reminder of a job well done and also cause others to
perform better to achieve in the same manner."
The most popular watches from Citizen are technical
in nature, such as atomic watches that receive a signal
from the atomic clock and re-calibrate themselves every
morning. Known for their Eco-Drive watches, which
are powered by light and never need a battery, Citizen
launched the first smartwatch, the Proximity, in 2014. The
latest version of Proximity is compatible with Apple and
Android smartphones and provides notifications for texts,
emails and voicemails.
citizenwatch.com; citizenpremium.com
Links Unlimited
"Providing a unique gift and distributing it in a unique way,
creates excitement and memories that are talked about for
years," says Bret Williams, director of global event services.
"In the end, this disseminates throughout the company and
ideally incentivizes the next person to achieve goals which
will allow them to participate the following year."
The Ray-Ban Experience is currently one of the gifting
company's most popular options. It taps into the trend for
experiential gifting as well as the growing enthusiasm for
premium retail merchandise over decorated promotional
products. Instead of giving away cheap sunglasses with the
company logo printed on them, the Ray-Ban Experience
allows attendees to try them on and choose from several of
the iconic brand's styles. The result is that attendees take
home something that they will actually wear and use.
"Each time they utilize, they will remember what a great
event you provided them," says Williams. "Your guests will
be able to sample, try on or listen to the gifting product at
your event. You'll receive one point of contact that works
with your event manager/venue contact and oversees
inventory management, staging area setup and teardown,
and the attendees' gift distribution. If you're looking for a no
stress, no mess, all-inclusive pricing model, look no further."
linksunlimited.com
46 | prevuemeetings.com
http://www.citizenwatch.com
http://www.citizenpremium.com
http://www.linksunlimited.com
http://www.prevuemeetings.com
Table of Contents for the Digital Edition of Prevue September-October 2016
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Prevue September-October 2016 - T1
Prevue September-October 2016 - T2
Prevue September-October 2016 - No label
Prevue September-October 2016 - 2
Prevue September-October 2016 - 3
Prevue September-October 2016 - 4
Prevue September-October 2016 - 5
Prevue September-October 2016 - 6
Prevue September-October 2016 - 7
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Prevue September-October 2016 - S1
Prevue September-October 2016 - S2
Prevue September-October 2016 - S3
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