Prevue September-October 2016 - 80

Fujifilm an overall better experience for What trends are you seeing the recipient. You want attendees when it comes to merchandise coming away from these meetings for incentives? and events with special memories Joe Hafenscher Vice President of Sales Fujifilm Special Markets fujifilmincentives.com Prevue: What Fuji products are most popular among topperforming incentive attendees? The hottest product right now is the that will be passed on for years to One of the biggest trends is the family and friends. Photographic move away from high-end Digital product from Fujifilm does this and SLR (DSLR) type cameras and the helps to build company good will move toward smaller, more compact at the same time. Another thing interchangeable lens cameras. to consider is your audience and Everyone wants a high quality photo to make sure that the gifting and that most smartphones are not award experience lines up with your able to offer. audience. Fujifilm Instax cameras At the same time, they don't achieve this since many millennials, want these types of photos at the Gen X and baby boomers all expense of heavy and burdensome remember and love the old instant equipment that's hard to transport. technology. In the meantime, many Fujifilm's complete lineup of younger millennials think instant interchangeable lens digital cameras photography is new technology and address this by offering the same absolutely love the fact that they can high quality features but in half print a photo on the spot instead of the size and weight of most electronically sending or storing. DSLR models. Fujifilm Instax camera. (For more on this check out page 44). Another very popular item is the XP90 Rugged/All Weather digital camera. Caption This camera is waterproof down to 50 feet, shockproof from 6 feet, and can handle elements as cold as 14 degrees. This is a great incentive item for events that take place on the beach or for cold weather events such as snow skiing. Fujifilm also has an array of digital interchangeable lens cameras and binoculars, which are ideal for recognition awards. Hafenscher: What tips can you provide planners when selecting merchandise to use in meetings, incentives and events? The best advice I can offer is that product selection helps to create 80 | prevuemeetings.com Fujifilm products http://www.fujifilmincentives.com http://www.prevuemeetings.com

Table of Contents for the Digital Edition of Prevue September-October 2016

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