Fujifilm
an overall better experience for
What trends are you seeing
the recipient. You want attendees
when it comes to merchandise
coming away from these meetings
for incentives?
and events with special memories
Joe Hafenscher
Vice President of Sales
Fujifilm Special
Markets
fujifilmincentives.com
Prevue: What Fuji products
are most popular among topperforming incentive attendees?
The hottest product right now is the
that will be passed on for years to
One of the biggest trends is the
family and friends. Photographic
move away from high-end Digital
product from Fujifilm does this and
SLR (DSLR) type cameras and the
helps to build company good will
move toward smaller, more compact
at the same time. Another thing
interchangeable lens cameras.
to consider is your audience and
Everyone wants a high quality photo
to make sure that the gifting and
that most smartphones are not
award experience lines up with your
able to offer.
audience. Fujifilm Instax cameras
At the same time, they don't
achieve this since many millennials,
want these types of photos at the
Gen X and baby boomers all
expense of heavy and burdensome
remember and love the old instant
equipment that's hard to transport.
technology. In the meantime, many
Fujifilm's complete lineup of
younger millennials think instant
interchangeable lens digital cameras
photography is new technology and
address this by offering the same
absolutely love the fact that they can
high quality features but in half
print a photo on the spot instead of
the size and weight of most
electronically sending or storing.
DSLR models.
Fujifilm Instax camera. (For more on
this check out page 44). Another
very popular item is the XP90
Rugged/All Weather digital camera.
Caption
This camera is waterproof down to
50 feet, shockproof from 6 feet, and
can handle elements as cold as 14
degrees. This is a great incentive
item for events that take place on
the beach or for cold weather events
such as snow skiing. Fujifilm also has
an array of digital interchangeable
lens cameras and binoculars, which
are ideal for recognition awards.
Hafenscher: What tips can you
provide planners when selecting
merchandise to use in meetings,
incentives and events?
The best advice I can offer is that
product selection helps to create
80 | prevuemeetings.com
Fujifilm products
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Table of Contents for the Digital Edition of Prevue September-October 2016