Recommend November 2010 - (Page 27)

lands package, spending the first two in Cartagena, the “Jewel of the Caribbean,” where they’ll tour the famous fortress, old town and private neighborhoods by car with plenty of free time to shop and browse, before heading off to the Rosario Islands by boat for an overnight stay to enjoy activities such as swimming, snorkeling and scuba diving in the crystal-clear waters, sea kayaking and more, priced from $860. You might want to combine that with A Romantic Escape at Tayrona National Park priced from $1,520 that includes private transfers from Cartagena or Santa Marta, plus a 2-night romantic stay in a luxurious eco-cabin at the Ecohabs Lodge in the park. “We’re going to put together a FAM to go there for next year,” Ferman says. “We work with a boutique kind of company called Colombian Journeys and we’re going to definitely do something there to get our agents ready to sell it, which is why we do them. We’ve even expanded the packages that we had in the brochure. We’re now going to two full pages where before it was only one, so it’s getting more real estate in our brochure, which is a sign that we want to go ahead with it.” Goway Travel is still another USTOA tour operator that sees a huge potential in Colombia and for 2011, the company is offering up some of the hottest spots in the country, but they’re not planning on expanding too much until they see how the product is received. Still, what they are offering is an extremely good cross section of what the country has to offer, from colonial treasures, beautiful Caribbean getaways, and rural areas that reflect Colombian culture, to the cosmopolitan city of Bogota. “Basically, it’s what you see on our website and some of that will be represented in the brochure, but we’re taking a cautionary step because as much as we’d like to offer more product, it won’t fly off the shelf immediately,” explains Don Forster, Latin America adventures product manager for Goway Travel. “So we’re just going with the obvious choices—Bogota, Tayrona, Cartagena, Villa de Leyva and the Coffee Triangle. We’ll sort of test the waters with that, but we’re pretty confident it will work and as interest increases, we’ll start bringing in the more exotic and expanding on the product range.” Goway currently offers 10 separate itineraries to Colombia: two packages in Bogota—one for one night and the other for two visiting all the Bogota sites mentioned above, plus a cable car ride up Cerro Monserrate for a breathtaking view of the city. Urge clients to take the half-day Excursion to the Salt Cathedral of Zipaquira, a monumental salt cathedral sculptured inside a salt mine. They can also take either 2- or 3-night Cafe Colombia packages that take them to coffee country for a stay in a romantic coffee farm, trekking or horseback riding in the stunning and beautiful Cocora Valley and a visit to a charming and picturesque village. There are two packages to Cartagena—the 2-night Jewel in the Stone or the 1-night Pirates of the Caribbean—where clients tour all the colonial sites, plus a special visit to see the convent of San Pedro Claver and the artisan center in Las Bovedas. The 2-night package to Tayrona National Park includes a 2-night eco-hab or hotel stay, plus an opportunity to either trek or take a horse to Pueblito, a pre-Columbian site unique for its advanced architecture and cities. The Villa de Leyva package includes an in-depth visit to this beautiful colonial city close to Bogota dating back to the 16th century, where clients will also have the opportunity to visit the old towns of Raquira and Zipaquira. Finally, there’s the 4-night Trek to the Lost City where clients travel to the fishing village of Taganga near Santa Marta. From there, they’ll trek to the mystical Ciudad Perdida, the ruins of the pre-Columbian capital of the “People are interested in the destination because it offers such a terrific infrastructure of beautiful beaches, wonderful romantic hidden paradises and national parks, all surrounded by incredible heritage cities and the UNESCO sites.” Jennifer Ferman, Deputy Managing Director, Latour Tayrona people, hiking through dense jungle, crossing hanging bridges and waist-deep rivers, and climbing 1,260 steps at the entrance to the ruins. Call for pricing on all packages. On the promotional side, Forster says, Goway is going to be working with Colombia tourism on a big advertising campaign that will involve some webinars and press advertising. “They bought into a 4-page spread in our Globetrotter magazine,” he adds, which Recommend will be distributing, “basically preaching all the beauties of Colombia, using their tag line as an introduction—‘The Only Risk Is Not Wanting To Leave’—touching on the fact that it was a dangerous spot but it’s cleaned itself up and that it’s fantastic with all kinds of good things to see and do.” The Globetrotter, Forster points out, is the company’s biggest marketing tool and giving them a full page and feeding up product into their website is a reflection of the confidence the company has in Colombia as a destination product. “At least for now, we think that’s the perfect way to show everyone that we endorse Colombia as a destination, we believe it’s safe and we’ve got product to get people in there.” There’s little doubt cruising has had an impact on overall Colombia tourism, just as it did in the Mediterranean and the Baltic. According to Camilo Duque, leisure tourism director at Proexport Colombia – USA, the country’s tourism arm in Miami, “In 2003, we had 23 calls from cruises. This week the cruise season began and we expect 208 calls, which will bring more than half a million visitors to the Colombian ports. Flights have increased as well, with new service from American Airlines and Colombian carriers to several cities in the country, with more than 208 weekly frequencies, and the number keeps on growing as the demand increases.” Goway’s Forster somewhat unenthusiastically agrees that cruising does bring attention to less-visited destinations and can increase tour sales as a result. “Cruising, we’ve noticed across the board for Chile and Argentina, is bringing more and more people to at least the peripheries of those countries—we’ve had a lot of requests from cruise clients looking for 1- or 2-day stopover packages with us. Cartagena sadly, I think, will be inundated with that.” Still, he adds, “From the overall point of view, I definitely think people will see Cartagena as Colombia, which will then hopefully entice people into Bogota, St. Agustin and other destinations that might be considered more remote destinations.” n contact information Goway Travel: (800) 387-8850; goway.com Latour: (800) 825-0825; latour.com Proexport Colombia – USA: proexport.com.co or colombia.travel november 2010 27 http://www.goway.com http://www.latour.com http://proexport.com.co http://colombia.travel

Table of Contents for the Digital Edition of Recommend November 2010

Editor's Notes/Agent Speak
Hotel Desk
Tour Talk
Medical Tourism Introduction
India: The Guest is God
Turkey: Investing in the Future
A Medical Tale of Two Latin American Countries
Quality Care in Taiwan
Uruguay's Making Waves
No More "Risky Business" in Colombia
River Cruising for 2011
Israel-100 Years of Green
South Africa With Style
Chicago: Nothing Second About This City
Jacksone Hole, Wyoming
Shining the Spotlight on Amelia Island, Florida
Koh Chang, Thailand
Barbados: Back to Work
Jamaica: Back to Basics
Acapulco on the Rise-Again
Re-Discovering the Wonders of the Yucatan

Recommend November 2010

Recommend November 2010 - (Page 1)
Recommend November 2010 - (Page 2)
Recommend November 2010 - (Page 3)
Recommend November 2010 - (Page 4)
Recommend November 2010 - (Page 5)
Recommend November 2010 - Editor's Notes/Agent Speak (Page 6)
Recommend November 2010 - Editor's Notes/Agent Speak (Page 7)
Recommend November 2010 - Hotel Desk (Page 8)
Recommend November 2010 - Hotel Desk (Page 9)
Recommend November 2010 - Tour Talk (Page 10)
Recommend November 2010 - Tour Talk (Page 11)
Recommend November 2010 - Medical Tourism Introduction (Page 12)
Recommend November 2010 - India: The Guest is God (Page 13)
Recommend November 2010 - India: The Guest is God (Page 14)
Recommend November 2010 - India: The Guest is God (Page 15)
Recommend November 2010 - Turkey: Investing in the Future (Page 16)
Recommend November 2010 - Turkey: Investing in the Future (Page 17)
Recommend November 2010 - A Medical Tale of Two Latin American Countries (Page 18)
Recommend November 2010 - A Medical Tale of Two Latin American Countries (Page 19)
Recommend November 2010 - Quality Care in Taiwan (Page 20)
Recommend November 2010 - Quality Care in Taiwan (Page 21)
Recommend November 2010 - Uruguay's Making Waves (Page 22)
Recommend November 2010 - Uruguay's Making Waves (Page 23)
Recommend November 2010 - Uruguay's Making Waves (Page 24)
Recommend November 2010 - Uruguay's Making Waves (Page 25)
Recommend November 2010 - No More "Risky Business" in Colombia (Page 26)
Recommend November 2010 - No More "Risky Business" in Colombia (Page 27)
Recommend November 2010 - River Cruising for 2011 (Page 28)
Recommend November 2010 - River Cruising for 2011 (Page 29)
Recommend November 2010 - River Cruising for 2011 (Page 30)
Recommend November 2010 - River Cruising for 2011 (Page 31)
Recommend November 2010 - River Cruising for 2011 (Page 32)
Recommend November 2010 - River Cruising for 2011 (Page 33)
Recommend November 2010 - River Cruising for 2011 (Page 34)
Recommend November 2010 - Israel-100 Years of Green (Page 35)
Recommend November 2010 - Israel-100 Years of Green (Page 36)
Recommend November 2010 - Israel-100 Years of Green (Page 37)
Recommend November 2010 - Israel-100 Years of Green (Page 38)
Recommend November 2010 - Israel-100 Years of Green (Page 39)
Recommend November 2010 - Israel-100 Years of Green (Page 40)
Recommend November 2010 - Israel-100 Years of Green (Page 41)
Recommend November 2010 - Israel-100 Years of Green (Page 42)
Recommend November 2010 - Israel-100 Years of Green (Page 43)
Recommend November 2010 - Israel-100 Years of Green (Page 44)
Recommend November 2010 - Israel-100 Years of Green (Page 45)
Recommend November 2010 - Israel-100 Years of Green (Page 46)
Recommend November 2010 - Israel-100 Years of Green (Page 47)
Recommend November 2010 - Israel-100 Years of Green (Page 48)
Recommend November 2010 - Israel-100 Years of Green (Page 49)
Recommend November 2010 - Israel-100 Years of Green (Page 50)
Recommend November 2010 - Israel-100 Years of Green (Page 51)
Recommend November 2010 - Israel-100 Years of Green (Page 52)
Recommend November 2010 - Israel-100 Years of Green (Page 53)
Recommend November 2010 - Israel-100 Years of Green (Page 54)
Recommend November 2010 - Israel-100 Years of Green (Page 55)
Recommend November 2010 - Israel-100 Years of Green (Page 56)
Recommend November 2010 - Israel-100 Years of Green (Page 57)
Recommend November 2010 - Israel-100 Years of Green (Page 58)
Recommend November 2010 - Israel-100 Years of Green (Page 59)
Recommend November 2010 - Israel-100 Years of Green (Page 60)
Recommend November 2010 - Israel-100 Years of Green (Page 61)
Recommend November 2010 - Israel-100 Years of Green (Page 62)
Recommend November 2010 - Israel-100 Years of Green (Page 63)
Recommend November 2010 - Israel-100 Years of Green (Page 64)
Recommend November 2010 - Israel-100 Years of Green (Page 65)
Recommend November 2010 - South Africa With Style (Page 66)
Recommend November 2010 - South Africa With Style (Page 67)
Recommend November 2010 - Chicago: Nothing Second About This City (Page 68)
Recommend November 2010 - Chicago: Nothing Second About This City (Page 69)
Recommend November 2010 - Chicago: Nothing Second About This City (Page 70)
Recommend November 2010 - Chicago: Nothing Second About This City (Page 71)
Recommend November 2010 - Jacksone Hole, Wyoming (Page 72)
Recommend November 2010 - Jacksone Hole, Wyoming (Page 73)
Recommend November 2010 - Jacksone Hole, Wyoming (Page 74)
Recommend November 2010 - Jacksone Hole, Wyoming (Page 75)
Recommend November 2010 - Shining the Spotlight on Amelia Island, Florida (Page 76)
Recommend November 2010 - Shining the Spotlight on Amelia Island, Florida (Page 77)
Recommend November 2010 - Koh Chang, Thailand (Page 78)
Recommend November 2010 - Koh Chang, Thailand (Page 79)
Recommend November 2010 - Barbados: Back to Work (Page 80)
Recommend November 2010 - Barbados: Back to Work (Page 81)
Recommend November 2010 - Barbados: Back to Work (Page 82)
Recommend November 2010 - Barbados: Back to Work (Page 83)
Recommend November 2010 - Jamaica: Back to Basics (Page 84)
Recommend November 2010 - Jamaica: Back to Basics (Page 85)
Recommend November 2010 - Jamaica: Back to Basics (Page 86)
Recommend November 2010 - Jamaica: Back to Basics (Page 87)
Recommend November 2010 - Acapulco on the Rise-Again (Page 88)
Recommend November 2010 - Acapulco on the Rise-Again (Page 89)
Recommend November 2010 - Acapulco on the Rise-Again (Page 90)
Recommend November 2010 - Acapulco on the Rise-Again (Page 91)
Recommend November 2010 - Re-Discovering the Wonders of the Yucatan (Page 92)
Recommend November 2010 - Re-Discovering the Wonders of the Yucatan (Page 93)
Recommend November 2010 - Re-Discovering the Wonders of the Yucatan (Page 94)
Recommend November 2010 - Re-Discovering the Wonders of the Yucatan (Page 95)
Recommend November 2010 - Re-Discovering the Wonders of the Yucatan (Page 96)
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