Recommend August 2016 - 36
Europe
Snapchat-Worthy Vacations
Paloma Villaverde de Rico
Did you know that by 2020 Millennials will
make up roughly 50 percent of the U.S.
workforce, which means they'll be spending
lots of money, including on their vacations.
But how they perceive vacations, as you well
know, is a whole lot different than previous
generations, and in order to cash in on this
sizeable generation, you need to get into their
mindset. So what do they want?
36 august 2016
According to MMGY Global's 2016 Portrait
of American Travelers study, 82 percent
are more likely to try new things while on
vacation; 62 percent don't want to feel like
a tourist while on vacation; and 71 percent
are willing to pay full price for a vacation, as
long as they are guaranteed the quality and
service they deserve. They want to meet new
people, experience new cuisines and different
cultures, and they want to explore.
Virtuoso travel advisor Lynn Ciccarelli,
owner of Bella Vacations, points out that,
"many Millennials are getting very well
paid, and they want everything. They want
to immerse themselves in a destination,
but not in a backpacking way. If they go
to London, they want to stay in a hotel
that has a really cool vibe with Londoners
hanging out." They want to, she says, "go
to smaller off-the-beaten paths of Europe,
not just the large cities." Like the study
says: They want to experience new things
while on vacation.
So where are Millennial couples finding
these new adventures and experiences?
Ciccarelli says Millennials are looking to
go to Portugal, Switzerland and Iceland,
and "it's all about the activity-they want
to go biking, hiking."
With that in mind, we've rounded up
three tour options that are a good fit for
Millennial couples interested in exploring
Europe on a romantic getaway, and if you
think the words "tour" and "Millennial"
shouldn't be in the same sentence, Ashley
Woodring Lawson, Contiki's national
sales director, says it's important for "travel
advisors to debunk the misconception
of what a tour can be because when
Millennials hear the word 'tour' they
think of traveling with their parents,
grandparents or family."
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