Recommend December 2011 - (Page 32)

JAMAICA gold standard rca Best Selling Destination in the Caribbean 15th annual winner Some travel trends are just that—trends, often fleeting and with limited impact on the industry as a whole. But some rare trends have lasting power that can transform a destination. Just ask Jamaica’s director of tourism John Lynch, who is celebrating his island’s 12th Recommend’s Readers’ Choice Award in the Best Selling Destination in the Caribbean category. The charms of Jamaica have been one of the Caribbean’s top draws for decades, making Jamaican travel a trend that doesn’t appear to be ending anytime soon. “We are unusual,” Lynch says. “In our beaches, our culture, our music, our food…visitors want to experience Jamaica.” The branding of the island is one of the strongest in the Caribbean, he says, creating a fondness for the Jamaican way of life worldwide, even among those who’ve never been there. Jamaicans have been exporting their culture for decades, enticing travelers to visit the land of Bob Marley and Usain Bolt, of jerk chicken and Blue Mountain coffee. STVC 8458 Generic_double pg Recommend_Layout 1 8/17/11 3:24 PM Page 1 S FOR AWARDS PIECES ciara lavelle 15th annual readers’ choice awards winner rca And when they arrive, Lynch continues, they find all that they’re looking for and more. “We have been able to cultivate…the island’s beauty—our natural beauty and culture. We have a good climate, and our landscape is quite dramatic,” he explains. “And we keep improving every day. It keeps getting better and better for travel agents. There’s tremendous value and new hotel rooms, which makes us very competitive.” Additionally, Lynch points to the Jamaica Tourist Board’s work with the airline industry to expand and maintain ease of travel between the U.S. and the island. “It’s very easy to get to [Jamaica] from the U.S. We have all the major carriers and local carriers. We benefit tremendously from the hubs in the U.S. Atlanta, Miami, Chicago, Charlotte, Philadelphia—we have tremendous value there.” And that value only continues to expand, along with the accommodations and tours available there. “I believe we have more attractions Unplugged. Unspoiled. St. Vincent and the Grenadines is the unplugged and unspoiled Caribbean. Great diving, beaches, sublime sailing, wonderful hotels. Call 1-800-729-1726 or visit www.discoversvg.com. ST. VINCENT, YOUNG ISLAND, BEQUIA, MUSTIQUE, CANOUAN, MAYREAU, TOBAGO CAYS, UNION ISLAND, PALM ISLAND AND PETIT ST. VINCENT http://www.discoversvg.com

Table of Contents for the Digital Edition of Recommend December 2011

Sabre Travel Network
Rail Europe & Hertz Rental Car
Southwest Airlines & Delta Air Lines
Florida
Hawaii
France & Italy
Tahiti
Thailand
China
Cancun
Riviera Maya
Costa Rica
Jamaica
Aruba Certified Expert Specialist Program
Saint Lucia
South Africa
Israel
Isram
Abercrombie & Kent
Globus
Goway Travel
Travel Impressions
Avanti Destinations
GOGO Worldwide Vacations
Apple Vacations
Tauck
Marriott International
Starwood Hotels & Resorts
Four Seasons Hotels & Resorts
Sandals & Beaches Resorts
AMResorts
Best Western International
Cruising to the Top

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