Recommend March 2015 - (Page 14)
europe
MARKETING LIVERPOOL
LIVERPOOL
A ferry on the Mersey River
is the best way to see
Liverpool's waterfront.
onsitereview
M A R C H 2 0 14
deserae del campo
It's time to take Liverpool seriously. This waterfront destination
is gaining popularity as a cultural hotspot with more museums
and galleries than any other city in Great Britain, outside of
London, says Joe Keggin, press officer for Visitor Economy,
Marketing Liverpool.
In 2013, Liverpool was the fifth most popular destination for
international visitors with 562,000 overnight visits; the destination
was also the fifth most visited for domestic travel, with 1.68 million
overnight visits; and in 2013, Liverpool saw about 26,000 visitors
from the U.S.
" After my visit, I was so impressed with
everything that Liverpool has to offer,
that it seemed natural to offer a
London-Liverpool package for 2015,
A Beatles Experience.
"
-Gabrielle Anderson, Product Manager,
Northern Europe, Avanti Destinations
14 march 2015
14-17 EU Liverpool.indd 14
That uptick in visitors is due, in part, to cruise passengers, since
Liverpool is a waterfront destination. "The 2014 season," says
Keggin, "saw visits from 50 vessels, bringing in 57,844 passengers
with a boost to the local economy of around £4.49 million [$6.84
million]. This will increase in 2015, with 54 ships bringing more than
80,000 passengers."
Recommend was invited to visit Liverpool during VisitBritain's
Hosted Buyers Marketplace (HBM) in 2014 (what is now called
ExploreGB).
While there, we were schooled with some interesting "Did You
Know" tourism facts: Liverpool's Mersey River was made famous
by the 1960's tune "Ferry Cross The Mersey" by Brit band Gerry
& The Pacemakers; Liverpool's waterfront was designated a
UNESCO World Heritage site in 2004 for its important role in the
growth of the British Empire, the development of modern dock
technology, and for its part in the transportation of the masses,
from slaves to emigrants heading to America; and Liverpool is
home to Europe's oldest Chinese community, with about 10,000
Chinese residents living in the city.
Avanti Destinations' product manager for Northern Europe,
Gabrielle Anderson, who was in Liverpool for HBM, says, "Liverpool
stays in 2015 are off to a great start, since we're already showing
an increase of 15 percent. After my visit, I was so impressed with
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Table of Contents for the Digital Edition of Recommend March 2015
Editor’s Notes
Hotel Happenings in the Caribbean
GOGO’s Gone and Increased Commissions
Liverpool
Alaska: What’s New
Holland America’s Westerdam in Alaska
Turtle Bay Resort, Hawaii
What’s New in Hawaii
Miami’s Cultural Side
“Ahlan Wa Sahlan” Says Egypt’s Welcome Sign
Family-Focused Caribbean Escapes
Atlantis, Paradise Island
China’s Got It Going On
Parks & Recreation = Family Travel Highs in Costa Rica
Club Med Cancun Yucatan
Los Cabos
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