Recommend May 2014 - (Page 12)
Accommodations at Le Meridien Tampa, opening next month.
LE MERIDIEN'S GLOBAL EXPANSION
paloma villaverde de rico
t too its rst a ste s in
-room ote in
Paris, and now Le Meridien is one of the world's most recognized
ote rands. n fact it s een con erin t e o e one fa o s
French-accented hotel at a time, and since Starwood's
ac isition of e Meridien in
t e rand s mericas ortfo io
alone has nearly tripled. Adding to its luster, it will open almost a
dozen new hotels in the next few months everywhere from Florida
to North Carolina and Bangladesh to Bhutan.
The Le Meridien brand was founded by Air France, says Brian
Povinelli, global brand leader, Le Meridien and Westin, as a way
to "provide a 'home outside of home for Air France passengers,'
which led to a presence of Le Meridien in the world's primary and
internationa cities. nce it as ac ired
tar ood it as
"envisioned," Povinelli continues, "to transform into a contemporary, design-led lifestyle brand by mixing contemporary culture
with its European heritage." Today, "we have the strongest global
portfolio ever in Le Meridien brand's history and with more than
100 properties in over 50 countries worldwide, the brand is in
incredible demand. From Paris to Philadelphia, Shanghai to Dubai,
and Seychelles to Bora Bora, Le Meridien is represented in some
of the world's most dynamic urban and resort destinations,"
Povinelli points out.
w elcom e to th e f am ily
will open in October. Early 2015 will see the openings of
Le Meridien Thimphu in Bhutan, and Le Meridien Jiaonan
Resort in China. Additionally, the brand will be investing more than
$200 million in the renovations of 13 hotels and resorts in
the Middle East and Africa regions in the next three years.
cultural rend ez vous
And what type of experience will Le Meridien be bringing to these
destinations? "Le Meridien seeks to expose the contemporary,
creative-minded traveler to the most unexpected and engaging
experiences their destinations have to offer, allowing guests to
ea e fee in f
ed a in made a ni e disco er t e can
share at their next stop," Povinelli says.
So it's no wonder that a key thing that sets the Le Meridien
brand apart from other Starwood brands-and other hotels in
general-is the cultural experience it aims to provide its guests.
e rand ro ides a ni e ers ecti e on t e oca c isine
arts and culture. "No other brand of our scale delivers on this
promise like Le Meridien does and two key activation points are:
'The Arrival Experience' at our hotels that starts with transitional
art installations; and our 'Hub' experience, which re-interprets the
traditional lobby into a social gathering place for creative people to
converse, debate, and exchange in a cafe-like environment," he
says. The Hub, he stresses, is "at the heart of everything that we
do. It's an integral part of the brand because it embraces the
concept of 'unlocking a destination' by presenting a creative
space for guests as well as the local community."
To bolster that cultural experience, Le Meridien has created a
global partnership with French bossa nova band, Nouvelle Vague,
who curated a 24-hour soundtrack that has been playing in every
Le Meridien hotel around the world since May 1. That partnership
coincides with the launch of Le Meridien brand's global beverage
program, Le Meridien Sparkling, inspired by the European aperitif
culture. Ideal partnerships for Le Meridien guests, who Povinelli
sa s is a fast- ro in
er e -ed cated i
affl ent and
demanding group. They value creativity, innovation, individuality
and diversity, and they cluster in creative communities." ●
According to Povinelli, Le Meridien's growth in the Americas is
unstoppable. The brand is "on track to more than triple its portfolio
in t e mericas.
e roster of ne
ote s reflects t at it Le
Meridien Tampa opening next month; Le Meridien Chicago
opening in July; Le Meridien Charlotte opening in August; Le
Meridien Indianapolis opening in November; and Le Meridien
New Orleans opening this upcoming winter season.
n t e ot er side of t e o e t ere is a so si ni cant ro t .
In fact, Povinelli points out that, "while the brand remains focused
on global growth across the board, we recently announced a
s stantia in estment in t e Midd e ast sia aci c and frica.
In July, the Le Meridien Dhaka in an ades
i e come its rst
guests, while in Thailand, Le Meridien Suvarnabhumi, Bangkok
Golf Resort & Spa will open its doors in August. In India,
meanwhile, Le Meridien Gandhinagar, Ahmedabad Road will
open in Gujarat, and Le Meridien Mahabaleshwar Resort & Spa Le Meridien Hotels & Resorts: lemeridian.com or starwoodpro.com
12 may 2014
Table of Contents for the Digital Edition of Recommend May 2014
Hotel Desk: Le Meridien
Tour Talk: Contiki Vacations
Tee Off in Spain
Tee Off in Scotland
Jerusalem & Tel Aviv: A (Short) Tale of Two Cities
AmaWaterways Sails into Myanmar
American Cruise Lines is on a Roll
Venturing Through Bordeaux With Viking
Martinique Travel Planner
Ecuador Goes Luxe
Mexico Destination Weddings & Honeymoons
Salamander Resort & Spa, Virginia
PGA National Resort & Spa, Florida
Recommend May 2014