Recommend May2017 - 11

1985

1997

"Recommend has been integral to the growth of travel, which leads
to a better understanding and sharing of the world's rich cultures and
natural wonders. This not only makes our lives more inspired and
enriched, but it is my belief that it's a path to world peace."
- Laurel Herman, President/Publisher/Editorial Director

be a geographic specialization or a
specialization in a specific segment,
including honeymoon, family, culinary,
and historic and educational travel,
to name a few. As today's consumers
become more knowledgeable and
targeted in their travel wants, the
role of an educated, knowledgeable
and trusted travel agent has never
been more important. Since it is
impossible for a travel agent to travel
to every destination around the globe,
Recommend brings the world to the
agent in a lively and engaging way.
Recommend is accomplishing our
crucial role of helping travel agents
sell travel by presenting content across
many communication channels and
devices in varying formats. Powerful
design tools currently set the stage for
how our content is consumed based on
our readership's preference. Whether
in print, on a desktop, tablet or smart

phone, as well as through our website,
a webinar, an e-mail, social media or
mobile application, Recommend's
technology implementations offer choice
and convenience for our agent audience.
To that point, in this celebratory year,
we have launched a newly designed
recommend.com with new content
sections based on readership feedback,
a responsive design, improved
search functionality, and access to
our education platform through
its main menu.
Recommend's education platform,
edu.recommend.com, offers agents
the opportunity to gain knowledge
on destinations and suppliers through
various agent specialist programs. And
as technology evolves, the Recommend
digital team continues to add new
features to the education platform to
make the experience more seamless and
user-friendly for the travel professional. ➤

"A knowledgeable travel agent is a successful travel agent."

In the ever-changing landscape
of the travel agent industry, there
seems to be one constant-the
need for information that helps the
travel agent sell the world's myriad
destinations, and the ever-growing
multifaceted travel products. That
need was the editorial concept
when Recommend was founded 50
years ago. It is still at the core of
our philosophy today.
Today, Recommend's editorial
staff and contributors travel the
world to bring indispensable,
unique, engaging and timely
information to help you effectively
sell those destinations, resorts,
hotels, cruises, and tours. Through
its 50 years, Recommend's goal
has been to impart knowledge to
the travel agent, because clients
appreciate a knowledgeable travel
agent, and it is that expertise
that brings back clients time and
time again.
And we've kept up with the
changing times, growing from a
monthly print edition covering
the globe, to an online presence
at Recommend.com, with up-tothe-minute content that's available
to you via e-newsletters, as well as
mobile and tablet devices.
Our thanks to all the
destinations and travel suppliers,
past and present, that have used
the Recommend brand to market
throughout these 50 years. We
pledge to continue to help you
deliver your message in the best
editorial and graphic environment.
HAL HERMAN
Chairman/Founding Editor

- Terence K. Murphy, Associate Publisher
may 2017 11

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http://www.recommend.com http://www.Recommend.com http://edu.recommend.com
Table of Contents for the Digital Edition of Recommend May2017
