Recommend May2017 - 31

22. In terms of sales for 2017/18, what do you forecast:

8%

A top year

33%
33%

Are optimistic
Cautiously optimistic

17%

Stable growth

7%

Flat
Decline

2%

TOP
WELLNESS
DESTINATIONS

well. We need to be honest with our
clients and be able to build a trust
with them."
Still others pointed out that there is
so much information on the Internet
that the travel consultant's role is to
"untangle all of the information and
narrow down a [client's] options." In
fact, wrote another respondent, a travel
agent's role is to "sift through the maze
of so-called deals online and truly find
clients the best value and make sure they
get what they pay for."
Millennials, too, were top of mind,
with respondents pointing out that
although the younger generation is
searching everything online, they still
"pop in and have us book it as they've
had bad experiences online."
Although there were many
respondents who noted that the role
of the travel agent faced an "uncertain
future," the majority were optimistic,
with one stating that "despite the
information and reservation options
on the Internet, I see an important
role for agents for the sophisticated
travelers who prefer leaving the details
to a skilled, knowledgeable and wellconnected consultant. That's why
people use doctors, plumbers and
tax accountants rather than doing
it themselves."

"Education and experience will weed out part-time
adventurists trying to be professionals."

The Caribbean is one of the top trending regions of the world, according to the survey participants.

may 2017 31

SAINT LUCIA TOURIST BOARD

* Arizona
* Bali
* Thailand
* India
* Caribbean



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