Recommend May2017 - 56

Celebrating 50 Years of Helping Travel Agents Sell Travel

IBEROSTAR Hotels & Resorts
"I like that the properties have
different price points that
appeal to different clients,
and once I make the right
match of client and property,
IBEROSTAR makes our clients
feel like family."
- Anne Foley, President/Owner,
Ambassador World Travel

IBEROSTAR Grand Hotel Paraiso

Last year IBEROSTAR Hotels &
Resorts marked the 30th anniversary
of its first hotels in Mallorca. Today it
has more than 100 properties in the
Mediterranean, the Caribbean, and
Mexico, and more are in the pipeline.
"Throughout the years, IBEROSTAR
has consistently set a standard of
exceeding guests' expectations by
providing the highest quality services
and offerings," says John Long, v.p. of
sales and marketing for North America.
"From the culinary options to worldclass spa treatments, onsite activities,
and entertainment, we provide
everything a traveler could hope for, all
in one place. We offer different levels
of hotels, too, from our family-friendly
Premium properties to our adults-only
Grand Collection, so guests can find
their perfect vacation spot no matter
what their budget."
Of course, the idea of what makes
a "perfect vacation" isn't static, so,

"Iberostar is constantly adapting
and changing to match the
evolving needs of travelers."
- John Long, Vice President, Sales &
Marketing for North America,
IBEROSTAR Hotels & Resorts
56 may 2017

56-57 IBEROSTAR 2PGS.indd 56

as Long explains, "IBEROSTAR is
constantly adapting and changing
to match the evolving needs of
travelers based on industry trends
and client feedback. Just last year, we
launched Star Fit, a program that helps
guests maintain a fitness regimen on
vacation." Another innovative program
that's back this year, Chef on Tour,
features "bespoke dining experiences
by Michelin-starred chefs from all over
the world at our adults-only Grand
Collection properties." And that's
just a fraction of what's new with
IBEROSTAR:
"In May IBEROSTAR will open
another property in Cuba, the
IBEROSTAR Bella Vista Varadero,
a five-star, 827-room all-inclusive for
families," says Long. Also in May,
IBEROSTAR will open its latest adultsonly hotel, the 66-room and -suite
IBEROSTAR Grand Hotel Portals
Nous, in Calvia (Mallorca, Spain).
The June debut of the 96-room
IBEROSTAR Berkeley, in South
Beach, will make it the company's
second hotel in the United States
after IBEROSTAR 70 Park Avenue.
"Both are part of our strategy to grow
IBEROSTAR's presence in urban
areas," notes Long.

Meanwhile, the Grand Collection
is undergoing upgrades. For example,
IBEROSTAR Grand Hotel Bavaro in
the Dominican Republic will revamp
public areas including the swimming
pool, buffet restaurant and lobby.
IBEROSTAR Cancun is getting a
new 156-suite, 13-story tower on the
beach that is expected to be completed
in December.
"Over the next five years, we will
continue to grow our offerings to
meet the needs of all travelers, and
exceeding expectations will remain
our number one priority," says Long.
"Providing the best resources for our
travel agents will also remain a top
priority, so we'll offer new learning
tools, programs, and materials for
addressing clients' needs and selling
our products. Much of our success can
be attributed to travel agents. They are
our brand ambassadors, and they have
championed IBEROSTAR's promise to
provide the highest quality services
and offerings." ■

CONTACT INFORMATION

IBEROSTAR Hotels & Resorts
Tel: (888) 923-2722
E-mail:
info@iberostaragentincentive.com
Website: iberostar.com
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