Recommend May2017 - 8

E d it o r 's N o t e s
As you can tell from our cover, we are celebrating
a BIG one-it's Recommend's 50th Anniversary.
Yes, Recommend has been "helping travel agents
sell travel" for the last five decades. What began in
1967 as a publication dedicated to helping travel
consultants throughout North America sell Florida's
varied product, is today a must-read for travel agents
who sell vacations around the globe. Flip to page
10 to the Recommend: Yesterday, Today and Into the
Future feature to read about Recommend's beginnings, and to learn how the brand
continues-and will continue-to bring the world to you. As the Recommend senior
management writes in the feature, helping travel agents sell travel is "as relevant and
important today as when this adventure began."
We love to celebrate our storied history, but we also have our eye on the future, so
for this special issue, the editorial staff thought it fitting to look to tomorrow to see
where innovations-technological or otherwise-might be taking the travel industry.
For the Future of Travel feature on page 14, we reached out to industry experts so they
could give us their take on where travel is headed. We know, too, that you are the
experts, so a couple of months ago we conducted a "Future of Travel" survey on the
newly designed recommend.com to get your take on what's trending in travel in 2017
and 2018. You can read what your peers are saying starting on page 26.
As part of this important milestone, we also invited industry partners to tell their
stories alongside our story. Starting on page 35, cruise lines, cruise ports, destinations,
hotel companies, tour operators, and travel insurance companies look to the past, the
present and the future...as penned by Recommend's editorial staff.
And the celebration continues online throughout the month of May, where
we'll be featuring many of the supplier stories, as well as full interviews with the
industry experts.

50 Days of Giveaways Sweepstakes
To celebrate our 50th Anniversary, agents can enter to win daily prizes in our 50
Days of Giveaways Sweepstakes, which will run through May 31 at recommend.
com/50dayssweeps. Each entry increases your odds of winning the Grand Prize,
a 10-day James Beard Foundation Culinary Cruise for two in Europe aboard
Windstar's Star Legend.
We'll chat more next month-in the meantime, I'd love to hear from you, so drop
me a line at paloma@recommend.com. -Paloma Villaverde de Rico

Official Florida Travel Industry Education Program
Recommend has partnered with VISIT FLORIDA to create a course focused
on Family Travel throughout Florida. You'll get the 4-1-1 on the range of family
vacation opportunities Florida offers, everything from high-energy theme parks
and museums showcasing shipwrecks, pirates, and clowns to up-close encounters
with wildlife. When you graduate as a VISIT FLORIDA Family Specialist, you'll
have access to some great prizes; and you'll receive 3 CEU credits from The
Travel Institute or 12 CEU credits from ACTA. Graduates also receive sales
support from VISIT FLORIDA and a personalized full color, printable certificate.
Go to visitflorida.recommend.com to enroll and become a VISIT FLORIDA
Family Specialist.

let's get social Hang out with us @Recommendmag on both Twitter & Instagram,
as well as on facebook.com/recommendmag. And if you want to see what our editors
are up to away from the office, follow them @EdWetschler & @AreanWanderlust.

8 may 2017

group publisher/editorial director
associate publisher
editor-in-chief
managing editor
design/production manager
caribbean editor
cruise editor
web & copy editor/
social media coordinator
contributing writers
corporate director of marketing
marketing manager
ad traffic coordinator
digital production manager
director of media & engagement

laurel a. herman
terence k. murphy
paloma villaverde de rico
michelle marie arean
janet del mastro
ed wetschler
vivian holley
melissa bryant
carla hunt, susan farewell,
lane nieset, grisel diaz-ors
sharon lewen
ali behar
daimee feliz
jorge bastidas
jennifer pichaco

chairman/founding editor hal herman
president/editorial director laurel a. herman
executive vice president gary herman
executive editor paloma villaverde de rico
To manage your subscription online,
visit www.recommend.com/subscribe or
e-mail subscribe@recommend.com.

miami corporate headquarters:
5979 nw 151st. st., suite 120, miami lakes, florida 33014
tel: (305) 828-0123; fax: (305) 826-6950
caribbean, central & south america, new mexico:
terry murphy, terry@recommend.com
tel: (305) 828-0123; ext. 120; fax: (305) 828-0799
northeast usa, eastern canada, europe, africa, middle east:
monique agaliotis, monique@worthit.com, tel: (917) 244-7000
florida, midwest usa, caribbean:
brenda goodwin, brenda@worthit.com,
tel: (305) 828-0123; ext.160; fax: (305) 826-6950
southeast usa, colorado, utah, idaho, montana,
wyoming, texas, north & south dakota:
karen smith, karen@worthit.com; (561) 419-8397
western canada, california,
oregon, washington state, nevada, arizona:
lisa marie costa, lisamarie@worthit.com, tel: (949) 244-4760
hawaii:
alan rock, alanrock1@gmail.com, tel: (310) 721-2825
mexico:
margarita alvarez, margarissima@gmail.com
tel: 011 52 998 287 1545; fax: 011 52-998 884-1716
RECOMMEND, Vol. 32, issue number 8, (ISSN 0034-1452)
is published monthly by Worth International Media Group.
OFFICE OF PUBLICATION: 5979 N.W. 151st St., Suite 120,
Miami Lakes, FL 33014.Periodicals postage paid at Hialeah, FL
and at additional mailing offices.

POSTMASTER: Send address changes to
RECOMMEND Circulation Department,
P.O. Box 171070 Hialeah, FL 33017-1070.
RECOMMEND is distributed at no charge to qualified travel agents and tour
operators. Paid annual subscriptions are available for $48 in the U.S., $96 in
Canada, payable in U.S. dollars in advance. Published for North American
distribution. Canada Post: Publications Mail Agreement #40612608. Canada
Returns to be sent to Pitney Bowes International,
P.O. Box 25542, London, ON N6C 6B2 Copyright© 2005 Worth International
Media Group. All rights reserved.
Printed in the U.S.A. Recommend is not responsible for unsolicited
photography, art or manuscripts.

recommend.com


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