Recommend December 2013 - (Page 12)
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Here are a few facts that you should know right off the top about
Insight Vacations: They never have more than 40 passengers on
a coach, usually closer to 36; in 2014, the tour operator will have
complimentary WiFi on its coaches in more than 25 countries in
Europe and all their North America coaches; they offer nearly 60
Signature hotels including chateaux or manor houses, even fi vestar
castles; and they offer tours to Africa, Asia, North America and
Europe. And with the launch of the 2014 Europe and Britain,
Eastern Mediterranean & Morocco brochure, the company now offers
itineraries visiting every country in Europe except one
(that would be Kosovo).
"We are one of the biggest Europe experts," says Marc Kazlaus-
kas, president of Insight Vacations, "and we now have the biggest
program we've ever had-115 itineraries. We want to make sure
that what the customers want we have available to them and
that means a good option of choices in Europe. Frankly, we add
itineraries based on client and agent feedback. A perfect example
of that is something we added this year, a Croatia-only tour. We
started there about 10 or 11 years ago, and we saw it grow and
grow, and we thought we could certainly use a Croatia-only tour."
That would be the 15-day Country Roads of Croatia tour (from
$3,699) that explores the country in-depth. "It's a beautiful destination,"
he says, "and it's ideal for the well-traveled client who has
been to Europe already. They want something different than what
they've already seen in Europe."
For something truly different, though, direct your clients to the
new 17-day Principalities of Europe tour (rates from $4,999), which
takes in Moldova, San Marino and Andorra. "We've driven through
these areas, but we've never actually stopped there, so what we
decided to do was add the Principalities because they are these
incredible areas that people want to spend more time in and
chances are, you are not going to go there on your own."
And if the numbers are any indication, offering all these options
has been a good idea. "It seems like clients are requesting
everything. We are up just under 20 percent to Europe for next
year. Incredible, incredible numbers." The U.S., too, is doing phenomenally
well, according to Kazlauskas. "We are up 21 percent in
U.S./Canada business. The most popular itineraries are those with
national parks, fall foliage and Hawaii."
the dif f erentiating f actor
So what sets Insight apart? Kazlauskas points to the fact that the
operator offers highly experiential vacations. "Our clients are realizing
that if you do it on your own, you are not going to experience
it like a local. So people travel with Insight because they are going
to experience the destination like a local. We are going to show
them things they can't get on their own or if you could, it's things
12 december 2013
that are super expensive." In France, for example, the operator
takes clients to a family-owned vineyard, where the owner comes
out, talks to them and walks them around the vineyard. They then
get to taste the wine and have lunch with the owner. "That's a
life-moving experience," Kazlauskas says, "because you just can't
do that on your own. There's also an incredible cooking demonstration
in Italy where a chef takes the group to a local market; he
buys the food with them and shows them how he picks his produce
and his meat." Then the group observes the chef as he does
some cooking demonstrations and they eat and chat with him.
Insight offers a type of experience that they refer to as Signa-
ture, which, Kazlauskas says, is about "authenticity. We use the
word Signature to point out the overall things we do; the authentic
things such as 'signature' dining, 'signature' hotels, and 'signature'
experiences."
In terms of the different products the operator offers, there's
"fi rst and foremost," he says, "Insight, which is our premium
product, and then Gold, which is our deluxe and luxury product
that goes across the U.S./Canada, Europe and India." Within the
premium product, the operator offers Country Roads Tours, which,
as Kazlauskas points out, takes clients off the beaten path to
explore scenic areas, and sightsee in smaller cities with stays in
chateaux, manor houses. "Country Roads is for second-timers," he
says, "those who have been to Rome, but have not gotten a real
taste of Italy. They haven't been to the little towns."
For the fi rst-timers, meanwhile, Insight offers Easy Pace, which
is very slow paced with 3- or 4-night stays in each destination
and plenty of time for clients to explore on their own. "It has lots of
experiential touches," Kazlauskas adds, "and it's the more leisurely
guided vacations we offer." He stresses that it's ideal for the client
who has never been on an escorted tour and who might be a little
apprehensive.
working with agents
According to Kazlauskas, Insight is "the agents' best partner." In
fact, 97 percent of its bookings are done through agents because
every bit of marketing it does is to generate business with agents.
"Every time we market to a client, we reference the agent that
booked them." They've got a team of sales managers helping
agents close the sale; they offer FAMs and have an online travel
agent-dedicated website (insightvacations.com/us/user/log-in)
where agents can make bookings and access agent-specifi c
tools. ●
contact information
Insight Vacations: (888) 680-1241; insightvacations.com or
insightvacations.com/us/user/log-in
recommend.com
http://www.insightvacations.com/us/user/log-in
http://www.insightvacations.com
http://www.insightvacations.com/us/user/log-in
http://www.recommend.com
Table of Contents for the Digital Edition of Recommend December 2013
Editor's Notes
Hotel Desk: Canyon Ranch
Tour Talk: Insight Vacations
17th Annual Recommend Readers' Choice Awards Winners
Cruising 2013
Discovering North America
Caribbean Trends
Anguilla Travel Agent Specialist Program
Asia & The South Pacific in the Rearview Mirror
Mexico 2013
Latin America in 2013 and Beyond
Africa + The Middle East Continue to Make Stides
Nostalgic for Europe
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