Recommend December 2013 - (Page 19)

and noted in my October 2013 onboard review, dance classes draw a crowd of enthusiasts who then display their talents at the themed, dress-up balls that famously highlight every voyage. Commented Dorothy Reminick, cruise consultant for Travel Resource in Jupiter, FL, "Anytime you enter the Queens Room while a dance instruction class is being held, the room is packed to the rafters." just for you Agent partners were not forgotten this year. Among pertinent announcements: * Silversea rolled out its new Silver Privilege fare on all voyages-fares structured to make the cruise-buying decision easier by offering clients one simple low fare for their desired suite. "Due to some price confusion and fare fluctuation in the marketplace in 2013," says Brad Ball, director, corporate communications, "Silversea put the new program in place to make it easier for agents to sell." * Carnival (carnival.com) announced a "callto-action" approach in marketing. "We've heard loud and clear from agents that in order to build business together, we need to do a better job of guiding the millions of consumers we reach through marketing to contact a travel agent," says Joni Rein, the line's v.p. of worldwide sales. * rom Viking came the new Viking Travel Agent Academy, a custom online training program that employs videos to arm agents with the knowledge and tools needed to increase sales. Upon completion of seven certification courses, agents earn the title "Viking Master Cruise Expert." * Royal Caribbean International (royalcaribbean.com) introduced a faster, more flexible cruise fare search experience via its newly enhanced global reservation system for all of the company's lines. "Travel agents are going to instantly notice how fast this will help them make a booking and close a sale," says Dondra Ritzenthaler, Celebrity's senior v.p. of sales (celebritycruises.com). * The DMI/A-ROSA team staged an average of two agent webinars per month this year, offered FAM rates on 12 different sailings plus a $100 gift card for each booking, and extended an introductory offer with which agents earned 20 percent commission on all 2013 sailings, as well as any 2014 sailings deposited this year. * Among several incentives in its new STARS program of this year, Blount (blountsmallshipadventures.com) presented monthly educational webinars and, in addition to cruise fare commissions, offered agents 10 percent commission on the line's Protection Plan and 5 percent on early arrival packages. ● "We've heard loud and clear from agents that in order to build business together, we need to do a better job of guiding the millions of consumers we reach through marketing to contact a travel agent." Joni Rein, Vice President of Worldwide Sales, Carnival december 2013 19 ⏟ http://www.carnival.com http://www.royalcaribbean.com http://www.celebritycruises.com http://www.cruising.org http://www.blountsmallshipadventures.com http://www.cruising.org

Table of Contents for the Digital Edition of Recommend December 2013

Editor's Notes
Hotel Desk: Canyon Ranch
Tour Talk: Insight Vacations
17th Annual Recommend Readers' Choice Awards Winners
Cruising 2013
Discovering North America
Caribbean Trends
Anguilla Travel Agent Specialist Program
Asia & The South Pacific in the Rearview Mirror
Mexico 2013
Latin America in 2013 and Beyond
Africa + The Middle East Continue to Make Stides
Nostalgic for Europe

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