Recommend December 2013 - (Page 19)
and noted in my October 2013 onboard review, dance classes
draw a crowd of enthusiasts who then display their talents at
the themed, dress-up balls that famously highlight every voyage.
Commented Dorothy Reminick, cruise consultant for Travel Resource
in Jupiter, FL, "Anytime you enter the Queens Room while
a dance instruction class is being held, the room is packed to the
rafters."
just for you
Agent partners were not forgotten this year. Among pertinent announcements:
* Silversea rolled out its new Silver Privilege fare on all voyages-fares
structured to make the cruise-buying decision easier
by offering clients one simple low fare for their desired suite. "Due
to some price confusion and fare fluctuation
in the marketplace in 2013," says Brad Ball,
director, corporate communications, "Silversea
put the new program in place to make it
easier for agents to sell."
* Carnival (carnival.com) announced a "callto-action"
approach in marketing. "We've
heard loud and clear from agents that in
order to build business together, we need
to do a better job of guiding the millions of
consumers we reach through marketing to
contact a travel agent," says Joni Rein, the
line's v.p. of worldwide sales.
* rom Viking came the new Viking Travel
Agent Academy, a custom online training
program that employs videos to arm agents
with the knowledge and tools needed to
increase sales. Upon completion of seven
certification courses, agents earn the title
"Viking Master Cruise Expert."
* Royal Caribbean International
(royalcaribbean.com) introduced a faster,
more flexible cruise fare search experience
via its newly enhanced global reservation
system for all of the company's lines.
"Travel agents are going to instantly notice
how fast this will help them make a booking
and close a sale," says Dondra Ritzenthaler,
Celebrity's senior v.p. of sales
(celebritycruises.com).
* The DMI/A-ROSA team staged an average
of two agent webinars per month this
year, offered FAM rates on 12 different sailings
plus a $100 gift card for each booking,
and extended an introductory offer with
which agents earned 20 percent commission
on all 2013 sailings, as well as any 2014
sailings deposited this year.
* Among several incentives in its new
STARS program of this year, Blount
(blountsmallshipadventures.com) presented
monthly educational webinars and, in
addition to cruise fare commissions, offered
agents 10 percent commission on the line's
Protection Plan and 5 percent on early arrival
packages. ●
"We've heard loud and clear from
agents that in order to build business
together, we need to do a better
job of guiding the millions of
consumers we reach through
marketing to contact a travel agent."
Joni Rein,
Vice President of Worldwide Sales, Carnival
december 2013 19
⏟
http://www.carnival.com
http://www.royalcaribbean.com
http://www.celebritycruises.com
http://www.cruising.org
http://www.blountsmallshipadventures.com
http://www.cruising.org
Table of Contents for the Digital Edition of Recommend December 2013
Editor's Notes
Hotel Desk: Canyon Ranch
Tour Talk: Insight Vacations
17th Annual Recommend Readers' Choice Awards Winners
Cruising 2013
Discovering North America
Caribbean Trends
Anguilla Travel Agent Specialist Program
Asia & The South Pacific in the Rearview Mirror
Mexico 2013
Latin America in 2013 and Beyond
Africa + The Middle East Continue to Make Stides
Nostalgic for Europe
Recommend December 2013
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