Recommend December 2013 - (Page 33)

How to Sell Anguilla Simple. Just e-mail clients a photo of almost any Anguilla beach. If you're feeling really ambitious, add a couple of hotel and villa shots. Then sit back and wait for a reply, which should arrive in approximately 11 seconds. That said, here's a more detailed answer to the how-to-sell-Anguilla question-one that starts with a general summary of the island's appeal: Anguilla is an upmarket, not a mass market, destination with some of the most gorgeous beaches and sophisticated hotels and villas in the Caribbean. This island is for people who seek quality, not just a cheap chain resort or manmade attractions like big water parks and casinos. Because Anguilla has wisely avoided overbuilding, its legendary beaches are unspoiled by high-rise towers and cheek-by-jowl resorts. Controlled development also means that the locals don't feel pushed off their own turf, so they welcome visitors to their island, and they mean it. Beyond that, target the market segments that, as mentioned in "Who Loves Anguilla," are most likely to find Anguilla irresistible: Upmarket, well-traveled clients who expect a high level of service, design, and sophistication when they stay in a villa or resort. Those clients also tend to be connoisseurs of fine cuisine, and Anguilla has been a leader in that area for 30 years, a place where resort, independent restaurants, and villa chefs are accustomed to serving people who've eaten at the three-Michelin starred Le Bernardin and the like. Clients who want beautiful swimming pools will find them at Anguilla's resorts and villas. And not only will the beach lovers find what they want in Anguilla, but they will be hard pressed to find anything like them anywhere else. People who have no patience with rainy vacations are likely to find exactly the sunny weather they want in semi-arid Anguilla. Anguilla is also an ideal destination for clients who want world-class spas and wellness programs. It's astonishing, really, that such a tiny island could have so many fine spas and wellness therapists, yet it does. The warm welcome visitors get in Anguilla makes it a great spot for cultural tourists, whether they're interested in talking with locals in shops and galleries, exploring historic sites, experiencing authentic beach bars, or joining in the celebrations at island festivals. Clients who appreciate tennis and non-motorized sports as well as the occasional game of golf are drawn to this island where the locals care far more about sailing than they do about buzzing around on jet-skis. Snorkelers and divers who want to see thriving populations of fish and turtles will find that here, too, because these waters have been unsullied by cruise ships or too much run-off from the land. Lovers will love Anguilla, in part because its "Tranquility in Blue" ambiance is so congenial, and in part because the hotels, villas, and restaurants have breathtakingly romantic rooms, views, and dining rooms, not to mention an ability to assure privacy and seclusion. Families who stay in the child-friendly resorts or rent a villa just once on Anguilla will come back every year because vacationing here is such a delightful experience, one that fosters togetherness and good feelings. They will also find that although Anguilla doesn't market itself as a cheap destination, its villas can provide surprisingly good values, especially when the kitchens are taken into consideration. g Become an Anguilla Specialist FAM trip opportunities to one of the Caribbean's most elegant destinations, prizes from gift cards to tablets, and consumer leads-these are just a few of the perks you can take advantage of when you sign up for the Anguilla Travel Agent Specialist Program and become a "CATS," Certified Anguilla Travel Specialist! Visit edu.recommend.com/ anguilla, review the course material, take the 20-question exam and take advantage of the rewarding incentives program that also comes with a customized certificate, The Travel Institute and Association of Canadian Travel Agencies credits, and much more. You can read through the course material here or online, and then take the 20-question exam at edu.recommend.com/anguilla. A7 4-7 WhoLovesTips.indd 7 11/22/13 9:32 AM http://edu.recommend.com/anguilla http://edu.recommend.com/anguilla

Table of Contents for the Digital Edition of Recommend December 2013

Editor's Notes
Hotel Desk: Canyon Ranch
Tour Talk: Insight Vacations
17th Annual Recommend Readers' Choice Awards Winners
Cruising 2013
Discovering North America
Caribbean Trends
Anguilla Travel Agent Specialist Program
Asia & The South Pacific in the Rearview Mirror
Mexico 2013
Latin America in 2013 and Beyond
Africa + The Middle East Continue to Make Stides
Nostalgic for Europe

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