Recommend September 2016 - 8

E d it o r 's N o t e s ì Sit back for a moment and think of the value you are offering your clients. You are not simply booking a hotel room, a tour, or a cruise, you are selling a dream. You are helping people expand their world beyond the four corners of their neighborhood, or as Lisa Lutoff-Perlo, Celebrity Cruises' president and CEO, notes in the "Onboard Fun Made for Gen Z & Their Families" cruise article on page 19, "Travel opens us up as human beings, and That's me in Salzburg with my family travel specifically is important because teenage daughter on an Adventures it exposes children to other cultures and the by Disney tour program. lessons that lie therein." That last part of her quote is what makes the two family travel issues we put out each year my very favorite issues, because travel, without question, leads people to take care of one another and if you foster that at a young age, you undoubtedly have a better world. I don't mean to get too mushy here, but come on, you have to admit, what you sell is pretty amazing, and when kids' minds are expanded as part of your services, it's got to feel pretty good. How important is family travel? Important enough that in her column this month on page 17, travel advisor Susan Farewell encourages her clients to have 5-year travel plans. "This is a win-win situation for them and for us," she writes. "We've found that our 5-year travel plan helps clients maximize their travel time and money." This issue is filled with family-friendly trips that your clients can start adding to that 5-year plan, including the one splashed across our cover, Adventures by Disney's Danube River sailing. River cruising and kids? In fact, Ken Potrock, senior v.p. of Adventures by Disney, says "we believe there's an enormous amount of potential with this category." I just took the Danube sailing, which takes place on board AmaViola, with my teenage daughter (all the details are on page 24), and I can attest that river cruising is ideal for a family vacation because it provides a slower travel pace and a more immersive experience. This issue covers an array of enriching vacation experiences ideally suited for families, from a Galapagos onsite review on page 31 to family-focused tour options in Asia and the South Pacific (page 32). Without doubt, when you sell family travel you not only help create a lifetime of memories, but also help foster a better understanding of the world and its amazing diversity.-Paloma Villaverde de Rico E-mail me at paloma@recommend.com Official Florida Travel Industry Education Program Recommend has partnered with VISIT FLORIDA to create a course focused on Florida's Beaches. You'll get the 4-1-1 on the state's shorelines-whether bustling with activity or leaving visitors feeling as if they could be on a deserted island, Florida's beaches are for families, couples, watersports enthusiasts, and beach bums. When you graduate as a VISIT FLORIDA Beaches Specialist, you'll have access to prizes, including a Maui Jim gift card and a Loud Pill FM radio Wireless Bluetooth Stereo Speaker, valued at $75; and you'll receive 3 CEU credits from The Travel Institute or 12 CEU credits from ACTA. Graduates also receive sales support from VISIT FLORIDA and a personalized certificate. Go to visitflorida.recommend.com to enroll and become a VISIT FLORIDA Beaches Specialist. let's get social Hang out with us @Recommendmag on both Twitter & Instagram, group publisher/editorial director associate publisher editor-in-chief associate editor design/production manager latin america editor caribbean editor cruise editor web editor/copy editor contributing writers laurel a. herman terence k. murphy paloma villaverde de rico michelle marie arean janet del mastro carla hunt ed wetschler vivian holley melissa bryant susan farewell, lane nieset, grisel diaz-ors corporate director of marketing sharon lewen ad traffic coordinator daimee feliz chairman/founding editor hal herman president/editorial director laurel a. herman executive vice president gary herman miami corporate headquarters: 5979 nw 151st. st., suite 120, miami lakes, florida 33014 tel: (305) 828-0123; fax: (305) 826-6950 caribbean, central & south america, new mexico: terry murphy, terry@recommend.com tel: (305) 828-0123; ext. 120; fax: (305) 828-0799 northeast usa, eastern canada, europe, africa, middle east: monique agaliotis, monique@worthit.com, tel: (917) 244-7000 florida, midwest usa, caribbean: brenda goodwin, brenda@worthit.com, tel: (305) 828-0123; ext.160; fax: (305) 826-6950 southeast usa, colorado, utah, idaho, montana, wyoming, texas, north & south dakota: karen smith, karen@worthit.com; (561) 419-8397 western canada, california, oregon, washington state, nevada, arizona: lisa marie costa, lisamarie@worthit.com, tel: (949) 244-4760 hawaii: alan rock, alanrock1@gmail.com, tel: (310) 721-2825 cancun: margarita alvarez, margarissima@gmail.com tel: 011 52 998 287 1545; fax: 011 52-998 884-1716 RECOMMEND, Vol. 31, issue number 12, (ISSN 0034-1452) is published monthly by Worth International Media Group. OFFICE OF PUBLICATION: 5979 N.W. 151st St., Suite 120, Miami Lakes, FL 33014.Periodicals postage paid at Hialeah, FL and at additional mailing offices. POSTMASTER: Send address changes to RECOMMEND Circulation Department, P.O. Box 171070 Hialeah, FL 33017-1070. RECOMMEND is distributed at no charge to qualified travel agents and tour operators. Paid annual subscriptions are available for $48 in the U.S., $96 in Canada, payable in U.S. dollars in advance. Published for North American distribution. Canada Post: Publications Mail Agreement #40612608. Canada Returns to be sent to Pitney Bowes International, P.O. Box 25542, London, ON N6C 6B2 Copyright© 2005 Worth International Media Group. All rights reserved. Printed in the U.S.A. Recommend is not responsible for unsolicited photography, art or manuscripts. To manage your subscription online, visit www.recommend.com/subscribe or e-mail subscribe@recommend.com. as well as on facebook.com/recommendmag. And if you want to see what our editors are up to away from the office, follow them @EdWetschler & @AreanWanderlust. 8 september 2016 recommend.com http://orida.recommend.com http://www.recommend.com/subscribe http://www.facebook.com/recommendmag http://www.recommend.com

Table of Contents for the Digital Edition of Recommend September 2016