AACE Source June 2017 - 1
* OUTSIDE THE BOX *
COMPANIES FAIL - AND
HOW TO AVOID THEM
CLICK to watch Knut Haanaes talk about "Two Reasons
Companies Fail - and How to Avoid Them" presented by TED.
Is it possible to run a company and reinvent it at the same time?
For business strategist Knut Haanaes, the ability to innovate after
becoming successful is the mark of a great organization. He shares
insights on how to strike a balance between perfecting what we
already know and exploring totally new ideas - and lays out how
to avoid two major strategy traps.
Knut Haanaes is a professor of strategy and international management at IMD, formerly
senior partner and global leader of BCG's strategy practice - where he is still a BCG Fel‐
low. Through his work with clients, Knut has accumulated extensive experience in a
number of industries on issues of strategy. He holds a Master's Degree in Economics
from the Norwegian School of Economics, a PhD in Strategy from the Copenhagen Busi‐
ness School, and has been a visiting scholar at Scancor, Stanford University.
Outside the Box will be a standing column designed to introduce new ideas and concepts from other re‐
sources and professions that may help stimulate a new way of thinking about total cost management. The
views and opinions expressed are those of the authors and do not necessarily reﬂect the oﬃcial policy or
position of AACE International. We invite Source readers to send suggestions on other sources to
SOURCE JUNE 2017 1