AACE Source June 2017 - 6
workshops, requested possible new names and generally so‐
licited ideas. The response was good. A signiﬁcant portion of
our membership expressed their opinion about whether we
should change the name, and if they thought it should be
changed, oﬀer alternatives. I collected hundreds of suggestions.
I admit, I thought that there would be a groundswell of opin‐
ion in favor a name change, as diﬃcult as that would be. It did
not happen that way. Almost half of the responding member‐
ship strongly thought that the name AACE International should
be retained. The other half favored a name change, some
strongly and some not so strongly. Part of the complication is
that no roll‐oﬀ‐the tongue name or initials suﬃciently reﬂect our
diverse professional interests. Importantly, all the responding
members said that regardless of whether we changed the name,
the Association needed to develop a robust marketing strategy
The Vision 20/20 task force has therefore recommended to
the Board of Directors, and that recommendation has been ac‐
cepted, that we: (1) retain the name AACE International; (2)
adopt the name Association for the Advancement of Cost Engi‐
neering, that gives words to our initials, and (3) develop a new
logo. Most importantly, we need to develop a marketing plan
to make AACE better known. We have the new logo which will
be unveiled later this month at the Annual Meeting. An exciting
new look that will be integral to our marketing campaign. The
Board of Directors has now reviewed a draft marketing strategy
and in the next few months we will develop the tactics to imple‐
ment our ideas.
The short time of a year has meant that while considerable
progress has been made on these two objectives, there remains
a lot for my successor, Charlie Bolyard, CFCC PSP FAACE, to do in
addition to his own initiatives.
At the same time, a year is a substantial time‐period and the
membership can and should expect its President, Board of Di‐
rectors, and Headquarters staﬀ to make substantial progress on
a host of issues important to AACE. Like all objectives, some
have been more successful than others. At the top of the list,
Headquarters has implemented a new and improved website
and association management system to improve our visitors ex‐
perience at our most important point of ﬁrst contact. The newly
implemented AMS system will allow our dedicated Headquarters
staﬀ to be more responsive and strategic, as we move forward.
Further, there are more changes coming to our website that will
improve membership communication and interaction through
improved social‐media alternatives.
Another successful aspect of AACE this past year has been
the Regional Conferences. While the exact relationship between
regional conferences and symposiums is not fully deﬁned, our
Regions and Sections have had a host of successful gatherings
that both attract new members and allow those who cannot
make the trip to the Annual Meeting, still get the experience of
a great symposium. I have had the privilege of speaking at sev‐
eral such symposiums in the Americas and the Mid‐East, while
others from AACE have participated in symposiums throughout
Another area we have had success is our relationships with
other professional associations and organizations. We have
added or renewed ﬁve MOUs with domestic and overseas part‐
SOURCE JUNE 2017
ners that assist us in spreading the work of AACE. We now have
a total of 11 working MOUs.
We have had at least one area that has proved to be less
successful that we wished ‐ membership has remained stable
this past year. It has not rebounded after the recession as we
hoped and need. Certainly, an important part of the marketing
eﬀort is aimed at addressing this nagging problem.
As I leave the AACE presidency, I wish to acknowledge sev‐
eral groups that we neither recognize nor utilize suﬃciently.
First, I have had the advantage of knowing and working with
AACE's Past Presidents - not just my immediate predecessors
Julie Owen, CCP PSP, and Martin Darley, CCP, who I consult with
regularly. We beneﬁt from a huge group of former AACE Presi‐
dents who volunteer their time or stand ready to provide per‐
spective on outstanding issues. I would like to acknowledge
these past AACE leaders and ask each of us to thank them.
A similar group that we have long had, but not properly rec‐
ognized or utilized, are our AACE Fellows. We have partially
remedied this with the ﬁrst Fellows Group meeting in Orlando,
where, we toasted to their long‐term dedication to AACE and
developed a system for all of them to remain active as volun‐
I also want to recognize and thank our dedicated HQ staﬀ.
Under our Executive Director's Charity Quick's leadership in Mor‐
gantown, our staﬀ works tirelessly on our behalf to improve our
services and products. This professional staﬀ assists our tremen‐
dous and dedicated volunteer group. Without these dedicated
professionals, our volunteers would have great diﬃculty com‐
pleting their work.
So, that brings up the volunteers of AACE who dedicate so
much of their time. I see this volunteer eﬀort everywhere I turn
in the AACE community, whether it's Regional Directors organ‐
izing symposiums, Graders reviewing submissions in support of
CCP certiﬁcations, Section Presidents and Members who work
hard to make AACE a great organization, or those that review
the hundreds of technical presentations we proﬁt from at Annual
Meetings. I thank all of these volunteers
Finally, I want to recognize those that indirectly work tire‐
lessly for the AACE, even though they did not actually volunteer.
I am speaking of my wife and generally spouses of our volun‐
teers. I know my wife Caren, has made it possible for me to do
this work as AACE President. While she has gotten to be friends
with many AACE members and staﬀ through repeated atten‐
dance at meetings, I rely on her patience, perseverance, counsel,
editing capabilities and most importantly love, to allow me to do
this important work. And she is not alone as many of our volun‐
teers can only assist because of spousal support. To all the
spouses that support AACE, I thank you.
Finally, thank you for electing me you your president this
past year. It has been a great honor. I am pleased to turn the
imaginary gavel over to our next President Charlie Bolyard, CFCC
PSP FAACE, and our new President‐Elect, Dr. Alexia Nalewaik,
If you would like to contact our current president with questions or
comments about The President's Message please address your e‐
mail to email@example.com. To engage in other discussions, check
out AACE International's Online Forums at web.aacei.org.