Destinations Magazine - May/June 2018 - 20
And then there's
the 2018 ABA
& Marketplace in
Louisville offers tour groups a
variety of incentives to enhance
the tour planning experience.
Shopping Spree or Cash. Haven't
visited in a while? Book 15 rooms,
and your group will get a $500
souvenir-shopping spree at the
Louisville Visitor Center-or take
$250 in cash for yourself.
Free Student T-Shirts. Identify your
student group with a free T-shirt for
every participant when booking at
least one night's accommodation in
a Louisville hotel.
Red Carpet Arrivals. Start your
group's visit with a personalized
welcome at its hotel, complete with
an Oscar-worthy red carpet rollout.
Loving Louisville Loyalty Club.
Every July and December, Louisville
thanks tour operators who book
multiple visits to Louisville with a
personal recognition, a special gift,
and exclusive offers.
For details on these and other
promotions, visit www.gotolouis
The Old Forester
tours of its
Louisville is one
of the newest
hotels in the city.
Pick up a passport at the Visitors
Center at 4th and Jefferson, or at any
outlet along the trail. Grab a drink and
a bite to eat and ask your bartender or
server to stamp your passport after each
purchase. Six stamps earns the rank of
Bourbon Country Citizen, entitling you to
an Urban Bourbon Trailblazer T-shirt.
Whiskey Row is the latest addition to
the downtown Bourbon District. Home
to more than 20 distilleries and related
businesses throughout history, Whiskey
Row's shops closed their doors as a result
of Prohibition. However, downtown
Louisville is experiencing a bourbon
renaissance and has introduced almost a
dozen bourbon businesses back into the
area since 2013.
Three new distilleries will join Evan
Williams, Peerless, and Angel's Envy on
Whiskey Row in 2018, making it a true
destination for the whiskey and history
aficionados in your group. Brown-Forman
will open a $45 million, state-of-the-art
distillery for Old Forester Kentucky
Straight Bourbon Whisky (one of the
oldest continuously distilled bourbon
brands) this summer, offering tours of
its distilling, barrel-making, and bottling
operations; Rabbit Hole Distillery
and Michter's will open Whiskey Row
outposts shortly after.
Beyond the Base
For the intrepid urban explorers in
your group, Louisville neighborhoods
are experiencing a resurgence, too. The
Shively neighborhood is where Michter's
distills and bottles most of its products in
a 67,000-sq.-foot facility, having installed
a 46-foot copper column still in 2014 to
keep up with growing demand.
East of downtown, art galleries, antique
shops, and locally owned restaurants are
sprouting up in NULU (New Louisville).
To the west, the historic Portland
neighborhood features visits to the
McAlpine Dam, tours of the small-butmighty Portland Museum, and quirky
restaurants such as The Table, where
patrons can opt to pay the menu price
for their meals, pay only what they can
afford, or "pay it forward" by adding a
few dollars to their checks to help those
So, even if you think you saw everything
you could see in Louisville during the
2016 Marketplace, there are more than
enough new and improved attractions to
keep you and your customers entertained
in the years to come. Make plans now to
see the latest!
Ian P. Murphy is a freelance writer and
editor based in Chicago.