Destinations Magazine - May/June 2018 - 72

REAR VIEW

Payment wristbands
enhance tours offered by
DC Trails, a Washington,
D.C.-based charter
and tour bus company
founded by William Torres.

Wristbands Help Streamline DC Trails

L

In addition to the wristbands, automated guides are now
ike a scene from the future, visitors to Washington, D.C.,
available free of charge through the DC Trails app, which also
use their wrists to see the U.S. Capitol building, the Air
includes multilanguage support.
& Space Museum, the Lincoln Memorial,
"We think that the more options our cusand Arlington National Cemetery. But
tomers have, and the more inclusive we can be,
this is not the future; it is a new technology DC
"The more
the better," says Liliana Torres, vice president
Trails Hop-On Hop-Off Tours is ready to roll out.
options our
of DC Trails. "We want everyone to be able to
DC Trails is poised to be one of the first tour
get the best and most authentic D.C. experiproviders to enter the data age and is now going by
customers
the motto "progress demands innovation."
have, and the ence available."
Torres says that the wristbands work incredibly
"If tourists want an experience that is dedicated
more inclusive
well within the ticketing and tourism sector, but
to staying on the cutting edge, then they are going
we can be, the she sees bigger possibilities for them, as well.
to want to see what DC Trails has to offer them,"
better."
Through this new technology, DC Trails hopes
says Chris Liang, project manager from United
to partner with companies in the area and offer
Bus Technology, the technology provider for the
- LILIANA TORRES
coupons through the wristband.
payment wristband initiative.
"Paper ticketing is a holdover of another age. It's
The payment wristbands are an enhancement to
less convenient, manipulable, and on the way out.
the tours-gone is the stress of keeping your paper
The wristbands make a world of difference to both the customer
ticket with you throughout the day, trying to make sure that it
and the vendor," Liang says. "Wristbands make for easy hop-on,
doesn't get lost; if it does, you lose your chance at a full tour. For
hop-off boarding." -Bethany McKay
children, it's a fun accessory, and parents can trust their kids not
to lose their tickets.
72

DESTINATIONS

/MAY-JUNE 2018



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