ACTE Techniques March 2014 - (Page 60)

E-Connect Social Media Advocacy By Brian Jenkins App/Website Described as the "free, private social network for your neighborhood," Nextdoor is a social network designed for people in your immediate geographic area. Nextdoor lets users share safety information and community bulletins, as well as recommend local services. For the CTE educator, Nextdoor has the potential to tie the work of CTE students to the needs of the surrounding community. Do you run a culinary program? Invite locals for a meal. Run a cosmetology program? Advertise opportunities for your students to practice on friends and neighbors. Connect your neighborhood with student auto mechanics, graphic designers, metallurgists, etc. The potential is endless. MARCH IS HERE AND BEFORE THIS MONTH GOES OUT LIKE A LAMB, let's all endeavor to spend some time as CTE lions. The 2014 ACTE National Policy Seminar (NPS) is upon us and with it the roar of hundreds of CTE educators from across the country. As CTE educators climb Capitol Hill to talk with legislators and their staff about the value of CTE, many of you are no doubt wondering how you can advocate for CTE from your own school districts. E-Connect is here to inspire you with some ways to use popular digital media platforms to communicate the importance of CTE to policymakers and their staff. Facebook: The original-and the easiest -way to stay in contact with your elected officials on social media is to friend and follow them on Facebook. There are many ways to interact with your congressional representatives on Facebook: * Share links on their wall. * Tag them in important status updates and in CTE-related photos. * Comment on their status updates. * Send them a message in their inbox. Can't find your Member of Congress on Facebook? You're in luck; ACTE has 60 Techniques March 2014 done the work for you. Visit www.acte to find your Members of Congress, with direct links to their Facebook pages. Simply click "Directory" at the top of the page and click on your state, then pull up each Member profile. Tweet Away: As Twitter continues to grow, so too has its use by state and federal legislators. Twitter is a great way to interact with legislative offices in real time. Tweet at them about CTE news or retweet them when they've shared news that concerns CTE educators. If you want to keep your advocacy directly between you and the Member, send a direct message. Visit ACTE's Action Center page ( to connect with Members of Congress on Twitter. Just don't forget to use ACTE's official hashtags-#careerteched and #CTELeads-to ensure the messages gets out to a larger audience. Point Them to Your Instagram Account: Many Members of Congress have a monthly newsletter that goes out to constituents. The congressional staffers responsible for editing these newsletters are often looking for interesting and uplifting news throughout the district as content. Why not point them to your Instagram account? Share photos of that time the Member's staff assistant vis-

Table of Contents for the Digital Edition of ACTE Techniques March 2014

Leading Edge
Classroom Connection
Leadership Matters
Capitol View
Q and A
Advocacy: A Dedicated Task
Actions Inspired by Words
Advocacy Saves the Day
Advocacy: The Gift That Keeps on Giving
Backyard Advocacy: How Local Business Partners Can Help
Top Five Local Advocacy Tips for Success
Solving the STEM Education Puzzle One Piece at a Time
Research Report
Indside ACTE
Career Curve

ACTE Techniques March 2014