ACTE Techniques March 2014 - (Page 60)
Social Media Advocacy
By Brian Jenkins
Described as the "free, private
social network for your neighborhood," Nextdoor is a social
network designed for people in
your immediate geographic area.
Nextdoor lets users share safety
information and community bulletins, as well as recommend local
services. For the CTE educator,
Nextdoor has the potential to tie
the work of CTE students to the
needs of the surrounding community. Do you run a culinary program? Invite locals for a meal. Run
a cosmetology program? Advertise
opportunities for your students to
practice on friends and neighbors.
Connect your neighborhood with
student auto mechanics, graphic
designers, metallurgists, etc. The
potential is endless.
MARCH IS HERE AND BEFORE THIS
MONTH GOES OUT LIKE A LAMB,
let's all endeavor to spend some time as
CTE lions. The 2014 ACTE National
Policy Seminar (NPS) is upon us and with
it the roar of hundreds of CTE educators
from across the country. As CTE educators climb Capitol Hill to talk with legislators and their staff about the value of
CTE, many of you are no doubt wondering how you can advocate for CTE from
your own school districts. E-Connect is
here to inspire you with some ways to
use popular digital media platforms to
communicate the importance of CTE to
policymakers and their staff.
Facebook: The original-and the
easiest -way to stay in contact with
your elected officials on social media is
to friend and follow them on Facebook.
There are many ways to interact with
your congressional representatives on
* Share links on their wall.
* Tag them in important status updates and in CTE-related photos.
* Comment on their status updates.
* Send them a message in their
Can't find your Member of Congress
on Facebook? You're in luck; ACTE has
done the work for you. Visit www.acte
online.org/action/ to find your Members of Congress, with direct links to their
Facebook pages. Simply click "Directory"
at the top of the page and click on your
state, then pull up each Member profile.
Tweet Away: As Twitter continues
to grow, so too has its use by state and
federal legislators. Twitter is a great way
to interact with legislative offices in real
time. Tweet at them about CTE news or
retweet them when they've shared news
that concerns CTE educators. If you want
to keep your advocacy directly between
you and the Member, send a direct message. Visit ACTE's Action Center page
connect with Members of Congress on
Twitter. Just don't forget to use ACTE's
official hashtags-#careerteched and
#CTELeads-to ensure the messages
gets out to a larger audience.
Point Them to Your Instagram
Account: Many Members of Congress
have a monthly newsletter that goes out
to constituents. The congressional staffers
responsible for editing these newsletters are often looking for interesting and
uplifting news throughout the district
as content. Why not point them to your
Instagram account? Share photos of that
time the Member's staff assistant vis-
Table of Contents for the Digital Edition of ACTE Techniques March 2014
Q and A
Advocacy: A Dedicated Task
Actions Inspired by Words
Advocacy Saves the Day
Advocacy: The Gift That Keeps on Giving
Backyard Advocacy: How Local Business Partners Can Help
Top Five Local Advocacy Tips for Success
Solving the STEM Education Puzzle One Piece at a Time
ACTE Techniques March 2014