Brand Guide Specifications - (Page 1)

SPECIFICATIONS When using the logo, it is important to retain the freespace standard that has been developed. The logo must always appear with both the type and the mark. X LOGO USAGE > SPECIFICATIONS + FONTS + CHAPTER LOCK-UP 2X 2X 2X Logo, protective area X = Width measured between the name and the shape. 2X = Twice the measurement of X (Example: If X=1 inch then 2X=2 inches, therefore the protective space around the logo is 2 inches on all four sides.) Minimal width = 1.4" FONTS Pill GothicTM The typeface used for the new logo is called Pill. It is a clean, contemporary typeface that exudes modernism while possessing a timeless quality. This typeface is a large family with multiple widths and weights, which makes it very versatile and also helps maintain a unified design idiom. Pill GothicTM Sample 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ CHAPTER LOCK-UP ASID BRAND GUIDE

Table of Contents for the Digital Edition of Brand Guide Specifications

Brand Guide Specifications

Brand Guide Specifications - (Page 1)
Brand Guide Specifications - (Page 2)
Brand Guide Specifications - (Page 3)
Brand Guide Specifications - (Page 4)
Brand Guide Specifications - (Page 5)
Brand Guide Specifications - (Page 6)
Brand Guide Specifications - (Page 7)
Brand Guide Specifications - (Page 8)
Brand Guide Specifications - (Page 9)
Brand Guide Specifications - (Page 10)
Brand Guide Specifications - (Page 11)
Brand Guide Specifications - (Page 12)
Brand Guide Specifications - (Page 13)
Brand Guide Specifications - (Page 14)
http://www.nxtbook.com/ygsreprints/ASID/brandguide2
http://www.nxtbook.com/ygsreprints/ASID/brandguide
http://www.nxtbookMEDIA.com