AE Sept/Oct Vol 25 No. 5 - Cover1

ADMINISTRATIVE EYECARE SEPT/OCT 16 // VOLUME 25 // NO. 5 EMPLOYMENT TESTING: HELPING UNCLOUD THE CRYSTAL BALL SHOULD YOU CONSIDER HIRING A PA OR NP FOR YOUR PRACTICE? POOLING RESOURCES TO SERVE OTHERS IN NEED

Table of Contents for the Digital Edition of AE Sept/Oct Vol 25 No. 5

YOU…All About You!
Advanced Administration: How to Work with Defensive People
Advice for New Administrators: Two’s Company, Three’s a Crowd— Recognizing and Managing Triangulation Within Your Practice
Business Operations: Does Your Ophthalmology Office Need a Code of Conduct?
Customer Care: The Case for Doing Diagnostic Testing “Offline”
Fast Practice: Lead with Your Customer—The Proven Path to Consistent World- Class Excellence
nfoTech: Should Your Practice Develop a Mobile App?
Marketing Minute: When Mobile-Responsive Websites Are Not Enough, Turn to SEO
Reimbursement: Advance Benefi ciary Notice— Guidelines for Compliance
Technicians: Promoting from Within—Kiss of Death or Ultimate Honor?
Washington Watch: ASOA Members Talk MACRA During Annual Alliance of Specialty Medicine Legislative Fly-In
Employment Testing: Helping Uncloud the Crystal Ball
Should You Consider Hiring a PA or NP for Your Practice?
Pooling Resources to Serve
Optical: In-Offi ce Marketing Education—The Key to Better Capture Rates
Asked & Answered
ASOA News
ASOA Turns 30: ASOAwesome Essays
What ASOA Has Meant to Me
Bookshelf: It’s Your Call— Mastering the Telephones in Your Medical Practice
COE Corner: The Longest Journey
Gamechanger: Mary Sue Jacka, MBA, COE, FASOA
Making the Case: Survey Says. . .The Benefi ts of Knowing What Your Patients Think
Advertisers’ Index
Peer to Peer: What “Pearl” from This Year’s Annual Congress Are You Applying in Your Practice?
AE Sept/Oct Vol 25 No. 5 - Cover1
AE Sept/Oct Vol 25 No. 5 - Cover2
AE Sept/Oct Vol 25 No. 5 - 1
AE Sept/Oct Vol 25 No. 5 - 2
AE Sept/Oct Vol 25 No. 5 - 3
AE Sept/Oct Vol 25 No. 5 - 4
AE Sept/Oct Vol 25 No. 5 - YOU…All About You!
AE Sept/Oct Vol 25 No. 5 - Advanced Administration: How to Work with Defensive People
AE Sept/Oct Vol 25 No. 5 - 7
AE Sept/Oct Vol 25 No. 5 - 8
AE Sept/Oct Vol 25 No. 5 - 9
AE Sept/Oct Vol 25 No. 5 - Advice for New Administrators: Two’s Company, Three’s a Crowd— Recognizing and Managing Triangulation Within Your Practice
AE Sept/Oct Vol 25 No. 5 - 11
AE Sept/Oct Vol 25 No. 5 - Business Operations: Does Your Ophthalmology Office Need a Code of Conduct?
AE Sept/Oct Vol 25 No. 5 - 13
AE Sept/Oct Vol 25 No. 5 - Customer Care: The Case for Doing Diagnostic Testing “Offline”
AE Sept/Oct Vol 25 No. 5 - 15
AE Sept/Oct Vol 25 No. 5 - Fast Practice: Lead with Your Customer—The Proven Path to Consistent World- Class Excellence
AE Sept/Oct Vol 25 No. 5 - 17
AE Sept/Oct Vol 25 No. 5 - nfoTech: Should Your Practice Develop a Mobile App?
AE Sept/Oct Vol 25 No. 5 - 19
AE Sept/Oct Vol 25 No. 5 - Marketing Minute: When Mobile-Responsive Websites Are Not Enough, Turn to SEO
AE Sept/Oct Vol 25 No. 5 - 21
AE Sept/Oct Vol 25 No. 5 - Reimbursement: Advance Benefi ciary Notice— Guidelines for Compliance
AE Sept/Oct Vol 25 No. 5 - 23
AE Sept/Oct Vol 25 No. 5 - Technicians: Promoting from Within—Kiss of Death or Ultimate Honor?
AE Sept/Oct Vol 25 No. 5 - 25
AE Sept/Oct Vol 25 No. 5 - Washington Watch: ASOA Members Talk MACRA During Annual Alliance of Specialty Medicine Legislative Fly-In
AE Sept/Oct Vol 25 No. 5 - 27
AE Sept/Oct Vol 25 No. 5 - Employment Testing: Helping Uncloud the Crystal Ball
AE Sept/Oct Vol 25 No. 5 - 29
AE Sept/Oct Vol 25 No. 5 - 30
AE Sept/Oct Vol 25 No. 5 - 31
AE Sept/Oct Vol 25 No. 5 - 32
AE Sept/Oct Vol 25 No. 5 - 33
AE Sept/Oct Vol 25 No. 5 - Should You Consider Hiring a PA or NP for Your Practice?
AE Sept/Oct Vol 25 No. 5 - 35
AE Sept/Oct Vol 25 No. 5 - 36
AE Sept/Oct Vol 25 No. 5 - 37
AE Sept/Oct Vol 25 No. 5 - Pooling Resources to Serve
AE Sept/Oct Vol 25 No. 5 - 39
AE Sept/Oct Vol 25 No. 5 - 40
AE Sept/Oct Vol 25 No. 5 - 41
AE Sept/Oct Vol 25 No. 5 - 42
AE Sept/Oct Vol 25 No. 5 - 43
AE Sept/Oct Vol 25 No. 5 - Optical: In-Offi ce Marketing Education—The Key to Better Capture Rates
AE Sept/Oct Vol 25 No. 5 - 45
AE Sept/Oct Vol 25 No. 5 - Asked & Answered
AE Sept/Oct Vol 25 No. 5 - 47
AE Sept/Oct Vol 25 No. 5 - ASOA News
AE Sept/Oct Vol 25 No. 5 - 49
AE Sept/Oct Vol 25 No. 5 - 50
AE Sept/Oct Vol 25 No. 5 - 51
AE Sept/Oct Vol 25 No. 5 - 52
AE Sept/Oct Vol 25 No. 5 - 53
AE Sept/Oct Vol 25 No. 5 - 54
AE Sept/Oct Vol 25 No. 5 - 55
AE Sept/Oct Vol 25 No. 5 - What ASOA Has Meant to Me
AE Sept/Oct Vol 25 No. 5 - 57
AE Sept/Oct Vol 25 No. 5 - Bookshelf: It’s Your Call— Mastering the Telephones in Your Medical Practice
AE Sept/Oct Vol 25 No. 5 - 59
AE Sept/Oct Vol 25 No. 5 - COE Corner: The Longest Journey
AE Sept/Oct Vol 25 No. 5 - 61
AE Sept/Oct Vol 25 No. 5 - Gamechanger: Mary Sue Jacka, MBA, COE, FASOA
AE Sept/Oct Vol 25 No. 5 - 63
AE Sept/Oct Vol 25 No. 5 - Making the Case: Survey Says. . .The Benefi ts of Knowing What Your Patients Think
AE Sept/Oct Vol 25 No. 5 - 65
AE Sept/Oct Vol 25 No. 5 - Advertisers’ Index
AE Sept/Oct Vol 25 No. 5 - 67
AE Sept/Oct Vol 25 No. 5 - Peer to Peer: What “Pearl” from This Year’s Annual Congress Are You Applying in Your Practice?
AE Sept/Oct Vol 25 No. 5 - Cover3
AE Sept/Oct Vol 25 No. 5 - Cover4
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