AE March/April 2018 Vol 27 No 2 - 47

ADVERTORIAL

PART 1
First in the Generational Insights Series.

Engaging the

Next Generation
of LASIK Patients:

Millennials

In 2015,

Millennials surpassed
Baby Boomers as
America's largest
living generation.1 Born from 1981 to 1997, these
young adults are candidates for LASIK - they can enjoy
a lifetime without the hassle of glasses or contacts.
With a population of 75.9 million,1 they represent an
opportunity to grow your LASIK business for years to
come. The key is in understanding how (and where) to
connect with Millennials to attract them to your practice.

Meet the search-savvy generation.
Sometimes called the "Social Generation," Millennials
are digital natives that grew up with the Internet.
It should come as no surprise that 86% of adults age
18-29 use at least one social media site.2 The dramatic
shift in technology that put everything at their fingertips
has created an expectation for instant answers.
To help meet this need for constant access to
information, Medical Eye Center features a 24/7
live chat on their website. "If they're researching
LASIK during the day, they're less likely to pick up the
phone and call our office," said Patty Casebolt, Clinical
Director for Medical Eye Center. "They want to research
and get their information electronically."

With social lives that are always on(line).

Many Millennial patients value
online appointments and
payments in doctor selection.4
to your team what is appropriate to post. "Millennials
love that social media isn't serious all the time. But
they're still patients and they expect staff to be
professional," Casebolt said.

The in-practice experience still matters.
Millennials may spend a lot of time online, but they
still value good customer service. They want to feel
like their concerns are heard and their needs are met.
"Millennials want to know they're being cared for,
that they're getting the best value for their money,"
said Lyons.
Cost is a common concern that can keep patients
from scheduling their LASIK procedure. A recent
study found that 48% of consumers 25-34 said
they are more likely to delay an elective procedure
because of cost.3 Financing options like the
CareCredit health, wellness and personal care
credit card may help patients move forward
with their procedure.
In order to grow your practice into the future, it's
important to understand this generation's concerns,
and address them through your website, on social
media and in your practice. This will help them feel
comfortable referring you to their friends and
family - giving you a chance to expand your
own "network" of loyal LASIK patients.
To learn how to engage effectively with every
age group, call the CareCredit Practice Development
Team at 800-859-9975, option 1, then 6 to
request Generational Insights Series Quick Guides.
1 Millennials Overtake Baby Boomers as America's largest generation,
Pew Research Center, April 25, 2016.
2 Social Media Fact Sheet, January 2017. Pew Research Center.
http://www.pewinternet.org/fact-sheet/social-media/
3 Generational Health and Well Being Research, 2016, Conducted
by Chadwick Martin Bailey on behalf of CareCredit.
4 2015 State of the Connected Patient, Salesforce.

A strong social media presence is a must for vision
practices that want to attract Millennials. It's all about
This content is subject to change without notice and offered for informational
having a conversation with your patients. "It's not
use only. You are urged to consult with your individual business, financial,
necessarily about coming in to have LASIK, it's becoming
legal, tax and/or other advisors with respect to any information presented.
CareCredit, Synchrony Financial and any of its affiliates (collectively, "Synchrony")
part of their conversation in
make no representations or warranties regarding this content and accept
their social group," said Cathi
no liability for any loss or harm arising from the use of the information provided.
Lyons, administrator for Gordon
Your receipt constitutes your acceptance of these terms and conditions.
Schanzlin New Vision Institute,
a TLC Laser Eye Center.
insert was independently produced by CareCredit. Administrative
80% of Millennial consumers This
Eyecare had no part in its production. The views expressed here do
While social media can be
not necessarily reflect those of the editor, editorial board, or the publisher,
use Google search for
and in no way imply endorsement by Administrative Eyecare.
3
a fun way to share your
healthcare decisions.
practice's unique culture, it's
important to communicate
LASIK

ADEYE2018RA


http://www.pewinternet.org/fact-sheet/social-media/

Table of Contents for the Digital Edition of AE March/April 2018 Vol 27 No 2

How We Can Successfully Lead
Advanced Administration: Administrator Success Factors—Needing a Tune-Up Is Expected
Advice for New Administrators: Introducing the Administrator Beginners Circle—The Go-To Resource for New Administrators
Business Operations: Some Things to Know About Professional Liability Insurance
Customer Care: Making a Diffi cult Journey A Little Easier
Fast Practice: Breaking Down Practice Cliques
Human Resources: Recruiting Strategies for Ophthalmology—Where to Search for New Physicians
InfoTech: Cloud Computing— Storms or Blue Skies?
Reimbursement: Embracing Change to Thrive in an Evolving Reimbursement World
Technicians: Creating a “Feeder Program” to Staff Your Clinic
Washington Watch: MIPS in 2018—Key Changes for Ophthalmic Practices
Taking Your Practice to the Top
Use Podcasts to Increase Practice Visibility—and Thrive
Trailblazing— How to Implement Career Pathing in Your Practice
Ocular Surface Disease: Reimbursement Considerations for the Evaluation and Management of Dry Eye
Retina: Should Retinal Specialists Be Integrated Into a Multispecialty Practice?
Asked and Answered
ASOA News
Bookshelf: Off Balance On Purpose: Embrace Uncertainty and Create a Life You Love
COE Corner: Preparing for the COE Exam – Keep Your Eye on the Prize
Focus on a Practice: Ohio Valley Eye Physicians & Surgeons, PLLC, on Operating a Practice in Two States
Gamechanger: Karen Bachman, COE, COMT, OCS, ROUB
Advertisers’ Index
Peer to Peer: What’s Your Favorite Technique for Holding a Productive Staff Meeting?
AE March/April 2018 Vol 27 No 2 - Cover1
AE March/April 2018 Vol 27 No 2 - Cover2
AE March/April 2018 Vol 27 No 2 - 1
AE March/April 2018 Vol 27 No 2 - 2
AE March/April 2018 Vol 27 No 2 - 3
AE March/April 2018 Vol 27 No 2 - 4
AE March/April 2018 Vol 27 No 2 - How We Can Successfully Lead
AE March/April 2018 Vol 27 No 2 - Advanced Administration: Administrator Success Factors—Needing a Tune-Up Is Expected
AE March/April 2018 Vol 27 No 2 - 7
AE March/April 2018 Vol 27 No 2 - Advice for New Administrators: Introducing the Administrator Beginners Circle—The Go-To Resource for New Administrators
AE March/April 2018 Vol 27 No 2 - 9
AE March/April 2018 Vol 27 No 2 - Business Operations: Some Things to Know About Professional Liability Insurance
AE March/April 2018 Vol 27 No 2 - 11
AE March/April 2018 Vol 27 No 2 - Customer Care: Making a Diffi cult Journey A Little Easier
AE March/April 2018 Vol 27 No 2 - 13
AE March/April 2018 Vol 27 No 2 - Fast Practice: Breaking Down Practice Cliques
AE March/April 2018 Vol 27 No 2 - 15
AE March/April 2018 Vol 27 No 2 - Human Resources: Recruiting Strategies for Ophthalmology—Where to Search for New Physicians
AE March/April 2018 Vol 27 No 2 - 17
AE March/April 2018 Vol 27 No 2 - InfoTech: Cloud Computing— Storms or Blue Skies?
AE March/April 2018 Vol 27 No 2 - 19
AE March/April 2018 Vol 27 No 2 - Reimbursement: Embracing Change to Thrive in an Evolving Reimbursement World
AE March/April 2018 Vol 27 No 2 - 21
AE March/April 2018 Vol 27 No 2 - Technicians: Creating a “Feeder Program” to Staff Your Clinic
AE March/April 2018 Vol 27 No 2 - 23
AE March/April 2018 Vol 27 No 2 - Washington Watch: MIPS in 2018—Key Changes for Ophthalmic Practices
AE March/April 2018 Vol 27 No 2 - 25
AE March/April 2018 Vol 27 No 2 - Taking Your Practice to the Top
AE March/April 2018 Vol 27 No 2 - 27
AE March/April 2018 Vol 27 No 2 - 28
AE March/April 2018 Vol 27 No 2 - 29
AE March/April 2018 Vol 27 No 2 - 30
AE March/April 2018 Vol 27 No 2 - 31
AE March/April 2018 Vol 27 No 2 - 32
AE March/April 2018 Vol 27 No 2 - 33
AE March/April 2018 Vol 27 No 2 - Use Podcasts to Increase Practice Visibility—and Thrive
AE March/April 2018 Vol 27 No 2 - 35
AE March/April 2018 Vol 27 No 2 - 36
AE March/April 2018 Vol 27 No 2 - 37
AE March/April 2018 Vol 27 No 2 - Trailblazing— How to Implement Career Pathing in Your Practice
AE March/April 2018 Vol 27 No 2 - 39
AE March/April 2018 Vol 27 No 2 - 40
AE March/April 2018 Vol 27 No 2 - 41
AE March/April 2018 Vol 27 No 2 - Ocular Surface Disease: Reimbursement Considerations for the Evaluation and Management of Dry Eye
AE March/April 2018 Vol 27 No 2 - 43
AE March/April 2018 Vol 27 No 2 - Retina: Should Retinal Specialists Be Integrated Into a Multispecialty Practice?
AE March/April 2018 Vol 27 No 2 - 45
AE March/April 2018 Vol 27 No 2 - Asked and Answered
AE March/April 2018 Vol 27 No 2 - 47
AE March/April 2018 Vol 27 No 2 - ASOA News
AE March/April 2018 Vol 27 No 2 - 49
AE March/April 2018 Vol 27 No 2 - Bookshelf: Off Balance On Purpose: Embrace Uncertainty and Create a Life You Love
AE March/April 2018 Vol 27 No 2 - 51
AE March/April 2018 Vol 27 No 2 - COE Corner: Preparing for the COE Exam – Keep Your Eye on the Prize
AE March/April 2018 Vol 27 No 2 - 53
AE March/April 2018 Vol 27 No 2 - Focus on a Practice: Ohio Valley Eye Physicians & Surgeons, PLLC, on Operating a Practice in Two States
AE March/April 2018 Vol 27 No 2 - 55
AE March/April 2018 Vol 27 No 2 - Gamechanger: Karen Bachman, COE, COMT, OCS, ROUB
AE March/April 2018 Vol 27 No 2 - 57
AE March/April 2018 Vol 27 No 2 - Advertisers’ Index
AE March/April 2018 Vol 27 No 2 - 59
AE March/April 2018 Vol 27 No 2 - Peer to Peer: What’s Your Favorite Technique for Holding a Productive Staff Meeting?
AE March/April 2018 Vol 27 No 2 - Cover3
AE March/April 2018 Vol 27 No 2 - Cover4
http://www.nxtbook.com/ygsreprints/ASOA/g107843_ae_julyaug19
http://www.nxtbook.com/ygsreprints/ASOA/g105962_ae_mayjun19
http://www.nxtbook.com/ygsreprints/ASOA/g104576_ae_marapr19
http://www.nxtbook.com/ygsreprints/ASOA/g103212_ae_janfeb19
http://www.nxtbook.com/ygsreprints/ASOA/g99529_ae_novdec18
http://www.nxtbook.com/ygsreprints/ASOA/g97160_ae_septoct18
http://www.nxtbook.com/ygsreprints/ASOA/g96528_ae_julyaugust18
http://www.nxtbook.com/ygsreprints/ASOA/g93925_ae_mayjune18
http://www.nxtbook.com/ygsreprints/ASOA/g92298_ae_marapr18
http://www.nxtbook.com/ygsreprints/ASOA/g89361_ae_janfeb18
http://www.nxtbook.com/ygsreprints/ASOA/g86698_ae_novdec17
http://www.nxtbook.com/ygsreprints/ASOA/g81746_ae_septoct17
http://www.nxtbook.com/ygsreprints/ASOA/g80299_ae_julaug17
http://www.nxtbook.com/ygsreprints/ASOA/g77256_ae_mayjun17
http://www.nxtbook.com/ygsreprints/ASOA/g74401_ae_marapr17
http://www.nxtbook.com/ygsreprints/ASOA/g72340_ae_janfeb17
http://www.nxtbook.com/ygsreprints/ASOA/ae_novdec16
http://www.nxtbook.com/ygsreprints/ASOA/ae_septoct16
http://www.nxtbook.com/ygsreprints/ASOA/ae_julaug16
http://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2016
http://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2016
http://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb16
http://www.nxtbook.com/ygsreprints/ASOA/ae_novdec15
http://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct15
http://www.nxtbook.com/ygsreprints/APTA/g52750_apta_25ada
http://www.nxtbook.com/ygsreprints/ASOA/asoa_julyaug2015
http://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2015
http://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2015
http://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb15
http://www.nxtbook.com/ygsreprints/ASOA/asoa_novdec14
http://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct14_AE
http://www.nxtbook.com/ygsreprints/ASOA/asoa_julaug14
http://www.nxtbook.com/ygsreprints/ASOA/ASOA_MayJunAE
http://www.nxtbook.com/ygsreprints/ASOA/ASOA_MarAprAE
http://www.nxtbook.com/ygsreprints/ASOA/ASOA_JanFebAE
http://www.nxtbook.com/ygsreprints/ASOA/ASOA_no4eZine
http://www.nxtbook.com/ygsreprints/ASOA/asoa_fall_2013
http://www.nxtbook.com/ygsreprints/ASOA/asoa_no3_ezine
http://www.nxtbook.com/ygsreprints/ASOA/asoa/asoa_summer_2013
http://www.nxtbook.com/ygsreprints/ASOA/ehr_cust_survey_Apr2013
http://www.nxtbook.com/ygsreprints/ASOA/asoa_no2_2013_ezine
http://www.nxtbookMEDIA.com