AE July/August 2018 Vol 27 No 4 - 21

"Operation Sight lets us draw our
community engagement back into the
practice, and utilize our very unique
skills to do even more good."
-Lydia Lansberry
[Fishkind, Bakewell, Maltzman, &
Hunter Eye Care and Surgery Center
is currently the only Operation Sight
volunteer practice in the entire state
of Arizona. Patients from Phoenix
who desperately needed eyecare
were willing to travel two hours for
care.-N.Z.]
Staff: Do you have any advice for
other practice administrators who
might want to get their practice
involved in Operation Sight and/or
National Sight Week?
Lansberry: I would say planning
in advance is key. Whether you
do just the National Sight Week,
or the ongoing Operation Sight
program, you need an action plan
for who needs to do what. For
example, who is responsible for
contacting the local anesthesiologist? The vendors for donations?
Local charity organizations? Press?
Having a plan for divvying up
these responsibilities is important.
Also, contacting the vendors
took longer than we anticipated.
So start the grant application for
lenses even earlier than you think
you need to.
We secured the donation of anesthesiology by asking more senior
anesthesiologists to donate their
services. They were very comfortable with doing so. And we made
sure to recognize them, as well as
vendors who donated goods, on
our press releases, website, and
social media posts.

Staff: What was the biggest hurdle
to starting the program?
Lansberry: Again, I think it comes
back to communication, and really
having an action plan to rely on.
Because when the patients first start
coming in, and the excitement [begins], it can be easy to forget who
needs to do what. But with each
patient, the process becomes easier.
Staff: Do you think your community has been receptive to
the program?
Lansberry: Yes! So much so, I
thought what have we gotten ourselves into? But this just testifies to
the need that is out there. I would
caution administrators to be careful
not to overdo outreach initially,
because the community will be
responsive and you don't want to
spread yourself too thin. Understand what your boundaries and
capabilities are, and stick to them.
Staff: Is there anything else you
would like to share?
Lansberry: The staff found this
very engaging. We have been trying
to create more of a community
connection over the last 1-2 years
with things like fundraiser walks
and community foodbanks. But
Operation Sight lets us draw our
community engagement back into
the practice, and utilize our very
unique skills to do even more good.
It has been a boost for staff morale,
seeing the surgeons do these chari-

table surgeries, and [being able] to
participate and come together as a
team to usher the patient through
the process. AE
Natalie Zundel, CFRE
(703-788-5781,
nzundel@ascrs.org ), is
the ASCRS Foundation
Development Director.

JOIN THE EFFORT TO
REDUCE PREVENTABLE
BLINDNESS
Operation Sight staff
collect and screen patient
applications and handle
the initial intake form
and processes to reduce
the paperwork burden on
practices that are providing this service. After the
paperwork is completed,
staff refer the patient to
the practice. "This is very
helpful," Lansberry said.
"[It] has kept the process
very smooth and has been a
huge factor in why we have
been successful."
Interested in becoming
an Operation Sight partner
for this year's National
Sight Week, scheduled for
October 14-20, 2018?
Visit www.ascrsfoundation.
org/operationsight to learn
more or contact Evelyn
Morales, program manager
(emorales@ascrs.org).

www.asoa.org // AE

21


http://www.ascrsfoundation.org/operationsight http://www.ascrsfoundation.org/operationsight http://www.asoa.org

Table of Contents for the Digital Edition of AE July/August 2018 Vol 27 No 4

AE July/August 2018 Vol 27 No 4 - Cover1
AE July/August 2018 Vol 27 No 4 - Cover2
AE July/August 2018 Vol 27 No 4 - 1
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AE July/August 2018 Vol 27 No 4 - Cover3
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