AE July/August 2018 Vol 27 No 4 - 47

ASOA NEWS // ASOA ANNUAL MEETING RECAP

TAKEAWAYS: "GET PUBLISHED!"
WRITERS WORKSHOP

In this "Lunch-n-Learn"-style
workshop moderated by AE Editorial Advisory Board Chair Gordon
Massey, MBA, CRA, a panel of
experienced and newbie AE writers
(Don Holmes, MA; Monique V.
Robinson Clark, MBA, CAPPM;
and Savory Turman, COMT,
OCS) shared tips on how to get
published, including the basics of
finding ideas, building an idea into
a publishable article, and working
with journal guidelines and editors.
During the interactive workshop,
participants brainstormed ideas for
articles, then shared and received
feedback. "There were some terrific
ideas that [got] a very good reception from others in the audience,"

said Massey. Participants left with
the seed of an article, fleshed-out
content, and inspiration from the
panelists and each other, including
these personal insights:
* "Members are actually allowed to
write articles!" was a revelation
for Robinson Clark, who used to
think all AE articles were written
by assigned professional writers.
Since she loves strategy and efficiency, she explored those areas
for article ideas.
* "Don't overthink it-just write"
is a strategy Turman, like Robinson Clark, has used to craft
articles for the "Technicians" and
"Focus on a Practice" columns
she likes to write.

* "I don't stare at a blank page,"
Holmes offered when discussing
what helps him draft quickly. "I
start with bullet points and fill in
the blank spaces."

TAKEAWAYS: ABC LUNCHEON AND PANEL DISCUSSION

Zachary Smith, MHSA, COE,
moderated Sunday's luncheon for
the Administrator Beginners Circle
(ABC), an ASOA member benefit
for member-administrators who
have 4 or fewer years' ophthalmic
practice management experience.
The program addressed concerns
such as tips for starting out strong;
how to boost morale and reduce
negativity; the importance of mentors in guiding careers; and how
to prioritize time. Panelists Patti
Barkey, COE; Patty Casebolt; and
Ben Seals, MBA, ACHE, discussed
these concerns and then responded to audience questions such as
the following:
* How to balance small talk while
still creating engagement ("Set an
example and a standard and live
by it," Barkey said.)
* Policies on cellphones (The general
consensus: not in the clinic, not at

the desk-and explain the reasons
behind your policy to employees.)
* How to give doctors feedback
(Casebolt recommended establishing an expectation that "no
one is exempt from feedback,
including owners," and a practice
of active listening.)
* How to deal with a physician who is
always late ("We rebuilt his template
and never told him," Barkey said.)
* Dealing with staff disgruntled
about not being able to take
leave and who then threaten to

take it anyway (Swiftly, panelists said, including spelling out
consequences: for example, that
such an action constitutes "job
abandonment.")
* How to optimize your time at the
ASOA meeting (Seals chooses sessions based on practice priorities
and then maximizes networking
time; Smith added that he tries to
become a subject matter expert in
a small area, with the goal of delivering a presentation or writing
an article on that topic each year.)

www.asoa.org // AE

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http://www.asoa.org

Table of Contents for the Digital Edition of AE July/August 2018 Vol 27 No 4

AE July/August 2018 Vol 27 No 4 - Cover1
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