AE July/August 2018 Vol 27 No 4 - 62

ASOA PROFESSIONAL // GAMECHANGER
Chief Executive Officer

SONDRA W

Florida Eye Clinic
Altamonte Springs, Fla.
NBCOE President 2018-2019

ASOA MEMBER SINCE:

1997

HOFFMAN,

I LOVE TO

Spend time with family and friends

COE, CPC, CMPE
CAREER TURNING POINT

HOW I GOT STARTED IN OPHTHALMOLOGY

A career opportunity presented by a
wonderful mentor in 1983 (that is not a
misprint!). It's been my passion ever since!

MY FRIENDS
ALWAYS SAY

I COULDN'T LIVE
WITHOUT MY

You are not
Superwoman. Ask
for help. RELAX.

"3 F's": Family,
Friends, and Fiancé

FAVORITE PART OF MY JOB

Using my Life Coach skills to boost employee/
physician satisfaction and morale; mentoring
others to succeed and promote themselves in
the field

FOR FUN

Read,
meditate, and
go dancing

62

FAVORITE
TECHNOLOGY

Anything
Apple

AE // July/Aug 18

PET PEEVE

Dishonesty

Realizing the tremendous
potential in doctors and staff
and being able to mentor
them and help them navigate
the healthcare landscape

FAVORITE ASOA ANNUAL
MEETING MEMORY

Steve Robinson,
Laurie Oliver, Michael
Lockard, Robb Linafelter,
and crew doing the
"Not Ready for Prime Time
Administrator" program

hen it comes to handling the stress that goes
with being CEO of a
busy ophthalmic practice, Sondra Hoffman,
COE, CPC, CMPE,
has a secret: her longstanding practice of meditation.
"It keeps me centered," she says,
"and reminds me to go back to the
breath to think and re-center [if I
get off-course]."
Hoffman makes meditation part
of her daily practice both at home
and at work. She also teaches the
practice to others, incorporating
crystal singing bowls for their meditative and healing properties.
"[Crystal singing bowls] add to the
relaxation and alignment offered by
meditation," she says. "The sounds
are varying tones [like musical notes],
each with its own vibration that
echoes [and resonates] through the
chakras of the body."
Among other benefits, these
tones are said to offer physical healing and increased work productivity
in those who play and listen to
them. A yogic tradition, they've also
been used in hospitals, schools, and,
of course, in meditation classes. AE
TOP ITEMS ON MY BUCKET LIST

I WAS PROFILED HERE
4 YEARS AGO. WHAT'S
DIFFERENT?

Knowing the players,
trusting my gut instincts,
rarely second guessing.

Travel: Italy, Israel,
Ireland, and France

WORDS I LIVE BY

There are no shortcuts
to anyplace worth going



Table of Contents for the Digital Edition of AE July/August 2018 Vol 27 No 4

AE July/August 2018 Vol 27 No 4 - Cover1
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AE July/August 2018 Vol 27 No 4 - Cover3
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