AE July/August 2018 Vol 27 No 4 - 63

PART 2

ADVERTORIAL

Second in the Generational Insights Series.

Engaging

Gen X and
Boomers about

Presbyopia
As Gen X and Baby Boomers get older, they may
experience changes in their near vision that lead
them to research what's happening to their eyesight.
With so much information
available online, patients
Aligning internal staff and physicians
are able to learn about
to deliver positive patient experiences
presbyopia, but may be
1
is integral in attracting Gen X patients.
less familiar with available
treatment options.
Patty Casebolt, Clinical Director, Medical Eye Center,
and Markey Ratliff, Manager of Refractive Services
at John-Kenyon American Eye Institute share tips
to help your practice attract and convert more
patients of these generations.

Build a Relationship Patients Can Trust
For patients who are near-sighted, they may be familiar
with taking their glasses off and still being able to read
up close. Even patients who want LASIK may not realize
that their near vision can still get worse as they get older.
Understanding how patients think about vision changes
can help you better connect and form a relationship
with them.
TIP: "Anybody who is 40 or above, we're discussing
presbyopia with them. Even if they're in their late 30s,
we want them to understand this is going to happen
regardless of whether they have LASIK," said Casebolt.

By teaching patients about vision changes they can
expect, you could help them see you as the expert
and keep them coming back for your recommendation.
This could even help their children feel comfortable
coming to you for their vision care, helping you see
more patients of all ages.

An Educated Staff Equals Informed Patients
Patients may see their parents and grandparents wearing
readers, but may not understand it's due to presbyopia.
That's why it's so important to include your entire team
in educating patients about age-related vision changes
and the treatment options available to help them see
clearly without glasses.

TIP: "We'll have an evening seminar where we cater
in a meal and the doctor is there to present. The more
educated we are with what we're offering, the better
we're able to explain it to our patients," Ratliff said.

To help ensure your staff is prepared to discuss
presbyopia with Gen X, Baby Boomers and other
patients, provide opportunities for them to
learn throughout the practice. Try incorporating
one-on-one coaching after an appointment,
sharing articles about customer service best
practices, or hosting after-hours learning sessions
into your routine.

Financing Can Help Them
Move Forward
Cost may keep Gen X, Baby Boomers and
other patients from getting the presbyopia
treatment they want or need. Whether they
choose monovision LASIK or refractive lens
exchange, the CareCredit credit card can help
them move forward with your recommendation.
TIP: "We send a packet of information that includes
a CareCredit brochure," Ratliff said. "They could print
it online, but just receiving a package in the mail
simplifies the process."
CareCredit also provides your practice with
the support you need to help you reach your
goals. "Our CareCredit Practice Development
Manager comes in three or four times a year and
shadows our staff, does presentations and reviews
our stats from CareCredit reports," Casebolt said.
Baby Boomers are influenced by physicians, but
research options, challenge assumptions and rely
on conversations to make healthcare choices.1
As patients get older and experience changes
in their vision, they look for providers they can
trust to educate them about their eyesight and
recommend the best treatment options for their
lifestyle. By ensuring your staff can discuss
presbyopia with Gen X and Baby Boomers and
tell them about financing options available to
help pay for treatment, you could help more
patients enjoy precise vision for years to come.
To learn how to engage effectively with
every age group, call the CareCredit Practice
Development Team at 800-859-9975,
option 1, then 6 to request Generational
Insights Series Quick Guides.
1 Healthcare Consumers: The New Reality. Understanding the Generational
Differences and How Marketing Tactics Can Engage Diverse Audiences,
S+J Whitepaper, 2015. http://smithandjones.com/resources/whitepapers/
healthcare-consumers-new-reality/
This content is subject to change without notice and offered for informational
use only. You are urged to consult with your individual business, financial,
legal, tax and/or other advisors with respect to any information presented.
CareCredit, Synchrony Financial and any of its affiliates (collectively, "Synchrony")
make no representations or warranties regarding this content and accept
no liability for any loss or harm arising from the use of the information provided.
Your receipt constitutes your acceptance of these terms and conditions.
This insert was independently produced by CareCredit. Administrative Eyecare had no part in its
production. The views expressed here do not necessarily reflect those of the editor, editorial board,
or the publisher, and in no way imply endorsement by Administrative Eyecare.

ADEYE2018RA


http://www.smithandjones.com/resources/whitepapers/healthcare-consumers-new-reality/ http://www.smithandjones.com/resources/whitepapers/healthcare-consumers-new-reality/

Table of Contents for the Digital Edition of AE July/August 2018 Vol 27 No 4

AE July/August 2018 Vol 27 No 4 - Cover1
AE July/August 2018 Vol 27 No 4 - Cover2
AE July/August 2018 Vol 27 No 4 - 1
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AE July/August 2018 Vol 27 No 4 - Cover3
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http://www.nxtbook.com/ygsreprints/ASOA/g86698_ae_novdec17
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http://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2015
http://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb15
http://www.nxtbook.com/ygsreprints/ASOA/asoa_novdec14
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http://www.nxtbook.com/ygsreprints/ASOA/ASOA_JanFebAE
http://www.nxtbook.com/ygsreprints/ASOA/ASOA_no4eZine
http://www.nxtbook.com/ygsreprints/ASOA/asoa_fall_2013
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