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PROGRAMS AND SERVICES
CMAA Corporate Advantage Program
First offered in 2007, the Corporate Advantage Program (CAP) is the bridge that connects a maximum of 15 carefully selected corporate partners with CMAA members. These companies have a proven track record of supporting the club industry and each supports the Association’s and The Club Foundation’s mission, vision and values relative to customer service and integrity. Each CAP partner signs a five-year contract, committing financial support ranging from $250,000 to $1 million, depending on their level of involvement. CAP partners receive strategic year-round marketing, communication and sponsorship opportunities designed to bolster brand awareness, build relations and increase growth and loyalty. In addition, partners receive royalty-free rights to use the CAP logo – an identifiable symbol of commitment to CMAA’s professional development initiatives and overall support of the club industry. Through this program, partners align their business expertise with CMAA’s reputation for educational excellence and the goodwill established by The Club Foundation’s philanthropic mission. Although the Corporate Advantage Program is still relatively new, a recent membership survey revealed that 89 percent of CMAA members would give Corporate Advantage partners extra consideration when making buying decisions for their facility. The poll confirmed that CAP partners have a distinct advantage in the marketplace. Our partners and their levels of commitment are highlighted below:
PLATINUM
GOLD
SILVER
BRONZE
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2011-2012 CMAA Yearbook and Member Directory
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